Caibai
Time-Honored BrandCaibai · Beijing · Founded 1956
Caibai is a renowned Beijing-based gold and jewelry retailer, celebrated for its 'gold-quality service' and status as 'China's No.1 Gold Store.' Since 1956, it has evolved from a department store into a leading specialty chain, offering investment-grade gold, exquisite jewelry, and certified diamonds.
Brand Story
Caibai (full name: Beijing Caishikou Department Store Co., Ltd.) traces its roots to 1956, when it began as the Caishikou Department Store in Xuanwu District, Beijing. In 1985, the store ventured into gold and jewelry retail, gradually becoming one of the most famous specialty stores in the city and the nation. During China's transition from a planned to a market economy, Caibai seized the opportunity to pioneer services like gold 'trade-in' and 'value preservation,' earning customer trust. In 1994, it was recognized as a 'China Time-honored Brand' by the Ministry of Domestic Trade, and again in 2006 by the Ministry of Commerce. Caibai's journey reflects the transformation of Chinese retail from traditional department stores to specialized jewelry businesses. Its 'gold-quality service' and integrity-driven management have set industry benchmarks, leaving a lasting impact on Beijing's commercial culture.
“Caibai, Gold-Quality Service, China's No.1 Gold Store”
Signature Products
Made from high-purity gold, with buy-back service, ideal for investment and value preservation. Priced at real-time gold rate plus processing fee, approximately 400-600 RMB per gram.
A wide range of styles with exquisite craftsmanship, including pure gold (24K) and 18K gold, suitable for daily wear. Priced by weight plus labor fee, approximately 500-800 RMB per gram.
Diamonds available in various cuts and clarity grades, accompanied by authoritative certificates, with customization options. Prices range from several thousand to hundreds of thousands RMB.
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Caibai's core philosophy is 'gold-quality service,' upholding the business principle of 'integrity first, quality foremost.' Its gold and jewelry craftsmanship blends tradition with modernity, emphasizing product excellence and customer experience, showcasing the unique charm of Beijing's commercial culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Caibai founded?
Caibai was founded in 1956, originating in Beijing, Beijing, primarily in the Department Store field.
What is the signature product of Caibai?
Its signature product is Caibai Investment Gold Bars. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: