Changle Shao
Time-Honored BrandChangle Shao · Guangdong · Founded
Changle Shao is a renowned Hakka rice wine from Guangdong, crafted through traditional techniques that embody the rich Hakka culture. With a history dating back to the Ming and Qing dynasties, this distinctive spirit offers a mellow flavor and aromatic rice notes, making it a cherished symbol of heritage and nostalgia.
Brand Story
Changle Shao, originating from Wuhua, Meizhou in Guangdong (historically known as Changle), is a celebrated rice wine brand in the Hakka region. Its history can be traced back to the Ming and Qing dynasties when Hakka ancestors migrated south, bringing with them the brewing techniques of the Central Plains. Combined with local water and soil, these techniques gradually developed into a unique flavor. The name 'Changle Shao' is said to derive from the ancient name of Wuhua, 'Changle', meaning 'lasting peace and happiness'. The Qing Dynasty 'Wuhua County Annals' records the flourishing local brewing industry, with 'Changle Shao' being particularly esteemed. During the Republic of China era, Changle Shao was already exported to Southeast Asia, becoming a nostalgic item for Hakka sojourners. After the founding of New China, the Changle Shao Distillery was established, preserving ancient methods while integrating modern technology, ensuring the continuation of this traditional brew. Changle Shao is not just a wine; it is a cultural symbol of the Hakka people, carrying their migration history and homesickness. Its brewing technique was listed as a Guangdong Province Intangible Cultural Heritage in 2013, highlighting its cultural value.
“[待核]”
Signature Products
Made from rice and fermented with traditional wine cake, this wine boasts a mellow body and rich rice aroma. (50-100 RMB)
Selected high-quality rice aged for years, offering a smooth texture and a long, lingering finish. (100-200 RMB)
A sweet yellow wine with a golden hue, pleasantly sweet and suitable for women and cooking. (30-80 RMB)
Stores & Addresses
Located in: Guangdong（广东）
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Cultural Note
The brewing technique of Changle Shao follows ancient methods, using high-quality local rice and a special wine cake (jiu bing) as the saccharifying and fermenting agent. The process involves steaming the rice, cooling, mixing with the starter, placing in jars, fermenting, and distilling. A particularly unique step is 'zhi jiu' (roasting the wine), where the wine jars are roasted over rice husk fire, imparting a toasted aroma to the liquid. The technique is passed down through master-apprentice relationships, with the core lying in controlling temperature, humidity, and fermentation time, reflecting the wisdom of the Hakka ancestors.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Changle Shao founded?
Changle Shao was founded in null, originating in Guangdong, Guangdong, primarily in the Liquor & Spirits field.
What is the signature product of Changle Shao?
Its signature product is Changle Shao (Classic). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: