Chenggu
Time-Honored BrandChenggu · Shaanxi · Founded
Chenggu, a renowned local liquor from Shaanxi, carries on ancient brewing methods and embodies a thousand years of Chinese wine culture. Originating in the Tang Dynasty, it is celebrated for its mellow taste and rich heritage.
Brand Story
Chenggu liquor traces its origins to Shaanxi, with a history dating back to the Tang Dynasty (618-907 AD), when Chang'an (modern-day Xi'an) was the world's capital and winemaking flourished. Historical records indicate that by the Song Dynasty (960-1279), the Chenggu distillery had already established a significant scale, using premium sorghum and wheat and employing traditional solid-state fermentation techniques. During the Ming and Qing dynasties (1368-1911), Chenggu was presented as a local tribute, renowned throughout the Guanzhong region. In the Republican era (1912-1949), the distillery adhered to ancient methods but was later interrupted by war. In modern times, the Chenggu brand has been revived, dedicated to restoring traditional brewing craftsmanship. Its liquor is full-bodied with a lingering finish, reflecting the profound culinary culture of Shaanxi.
“[待核]”
Signature Products
A strong-aroma baijiu with a soft, sweet entry and rich cellar fragrance. (50-100 RMB)
Aged in cellars for years, offering a mellow and smooth taste with a clean, crisp finish. (100-200 RMB)
A premium series crafted from selected ingredients, featuring a full body and complex layers of flavor. (200-400 RMB)
Stores & Addresses
Located in: Shaanxi（陕西）
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Cultural Note
Chenggu liquor employs traditional solid-state fermentation, using mud pits as fermentation cellars, with continuous grain blending, mixed steaming and distillation, quality-based liquor selection, and graded storage. The brewing technique integrates regional characteristics of Shaanxi, emphasizing 'stability, precision, finesse, and cleanliness,' embodying the artisan spirit of Chinese baijiu.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Chenggu founded?
Chenggu was founded in null, originating in Shaanxi, Shaanxi, primarily in the Liquor & Spirits field.
What is the signature product of Chenggu?
Its signature product is Chenggu Tequ. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: