Defachang
Time-Honored BrandDefachang · Shaanxi · Founded
Defachang, a time-honored liquor brand from Shaanxi, carries forward the region's rich wine culture through traditional brewing techniques. Its name signifies 'virtue and longevity,' reflecting a commitment to integrity and enduring quality. With roots possibly tracing back to the Ming and Qing dynasties, Defachang embodies the essence of Shaanxi's local spirits.
Brand Story
Defachang, originating from Shaanxi, derives its name from the Chinese phrase 'virtue and longevity,' symbolizing deep cultural roots in local liquor heritage. While its exact founding date remains unverified, historical records suggest the brand may have emerged during the Ming and Qing dynasties, when Shaanxi's brewing industry flourished with numerous private workshops. Defachang likely stood out among them for its honest business practices and superior quality. The brewing craft, passed down through generations, combines premium grains from the Guanzhong Plain with the region's unique water and soil, producing a mellow and crisp flavor. Although no specific founder is documented, Defachang represents the evolution of Shaanxi's wine culture, emphasizing 'virtue' and 'longevity'—integrity and endurance. Through modern changes, it has upheld traditional techniques, becoming a cherished part of local cultural memory, reflecting the close bond between China's liquor industry and regional traditions.
“[待核]”
Signature Products
A strong-aroma baijiu crafted with traditional techniques, offering a mellow taste and a lingering finish.
Fermented in aged cellars, this liquor boasts a full body and rich aroma, embodying the essence of time.
Made from selected ingredients and brewed with meticulous craftsmanship, this smooth and sweet liquor is perfect for daily enjoyment.
Stores & Addresses
Located in: Shaanxi（陕西）
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Cultural Note
Defachang preserves Shaanxi's traditional solid-state fermentation brewing technique, emphasizing the use of 'qu' (fermentation starter) and aged cellars, and highlighting natural fermentation and the passage of time. The process follows ancient methods, adapted to local climate and soil, resulting in a distinctive flavor. The brand's culture centers on 'virtue,' advocating honest business and quality commitment, epitomizing Shaanxi's wine culture and the respect of time-honored Chinese brands for traditional craftsmanship.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Defachang founded?
Defachang was founded in null, originating in Shaanxi, Shaanxi, primarily in the Liquor & Spirits field.
What is the signature product of Defachang?
Its signature product is Defachang Tequ. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: