Demao Long
Time-Honored BrandDemao Long · Hunan · Founded
Demao Long, a time-honored brand from Hunan, started as a traditional sauce garden and has been crafting distinctive fermented products for over a century. Known for its rich soy sauce, pickles, and fermented bean curd, it embodies the essence of Hunan cuisine and is cherished by locals and food lovers alike.
Brand Story
Demao Long traces its roots to Hunan, with a history dating back to the Qing Dynasty. According to legend, during the Guangxu reign (1875-1908), a sauce garden named 'Demao Long' was established in Changsha Prefecture, renowned for its soy sauce and pickled vegetables. The founder, whose surname is yet to be verified, adhered to the philosophy of 'Virtue as the root, prosperity and thriving.' By selecting local soybeans and employing the traditional method of sun-drying and dew-exposing, they produced a soy sauce with a rich aroma and reddish-brown hue, quickly gaining market acclaim. During the Republic of China era (1912-1949), Demao Long expanded its offerings to include pastries and fermented bean curd, becoming a household name in central Hunan. Its products were not only sold locally but also exported to Hankou and Shanghai. The brand's prosperity reflects the profound culinary culture of Hunan, and its commitment to traditional methods and honest business practices epitomizes the region's industrial and commercial development. Despite wars and changing times, the memory of Demao Long remains etched in the taste buds and nostalgia of old Changsha residents.
“Virtue as the root, prosperity and thriving”
Signature Products
Traditionally brewed, with a mellow aroma and bright red color, it enhances the umami and color of Hunan dishes.
Made from seasonal vegetables and pickled using ancient methods, they are crisp, refreshing, and appetizing.
Smooth in texture, savory and slightly salty, with a lingering aftertaste, perfect as a side dish.
Stores & Addresses
Located in: Hunan（湖南）
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Cultural Note
Demao Long carries on the traditional sauce-making techniques of Hunan, adhering to natural fermentation through sun-drying and dew-exposure. It follows the seasonal rhythm: 'making koji in spring, sun-drying sauce in summer, and extracting oil in autumn,' reflecting the agricultural wisdom of harmonizing with nature. Its products complement Hunan cuisine and represent the 'bold flavor' characteristic typical of Hunan's food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Demao Long founded?
Demao Long was founded in null, originating in Hunan, Hunan, primarily in the Food & Beverage field.
What is the signature product of Demao Long?
Its signature product is Demao Long Soy Sauce. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: