Dier Food
Time-Honored BrandDier Food · Shanghai · Founded 1920
Dier Food, a classic Shanghai food brand since 1920, carries the city's memory and authentic Haipai flavors. From its origins as a grocery store in the Republican era to its status as a trusted food landmark today, it has been a witness to Shanghai's transformation and a guardian of culinary heritage.
Brand Story
Dier Food traces its roots to early 20th-century Shanghai, evolving from a grocery store during the Republican era. As Shanghai's commerce flourished in the 1920s, Dier Food emerged as one of the city's notable food shops. It has witnessed Shanghai's journey from a treaty port to a modern metropolis, navigating key historical milestones such as public-private partnership and reform and opening-up. During the planned economy, it served as a state-owned store providing daily necessities; in the market economy era, it innovated by introducing premium foods from across the country, becoming a trusted food landmark for Shanghainese. Throughout its history, model workers and master craftsmen have passed down exquisite food processing and appraisal skills, infusing every product with the refinement and inclusiveness of Haipai cuisine. Dier Food is not just a store; it is a microcosm of Shanghai's urban culture, carrying the taste memories of generations.
“[待核]”
Signature Products
Classic Shanghai-style dishes such as soy-braised duck and smoked fish, rich in flavor, a staple on local dining tables. (30-100 RMB)
A fusion of Chinese and Western techniques, including cream cakes and butterfly cookies, flaky and sweet, embodying the essence of Haipai desserts. (20-80 RMB)
Selected quality ingredients from across the country, such as shiitake mushrooms and wood ear fungus, ideal for home cooking. (50-200 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Dier Food's craftsmanship emphasizes a blend of tradition and innovation, particularly in its cooked delicacies and pastries, where meticulous ingredient selection and precise cooking techniques are paramount. The recipes and methods passed down orally from master to apprentice preserve the authentic old Shanghai flavors. Meanwhile, the store actively adopts modern food safety management to ensure quality. This commitment to traditional skills and adherence to modern standards constitute its unique cultural essence.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Dier Food founded?
Dier Food was founded in 1920, originating in Shanghai, Shanghai, primarily in the Food & Beverage field.
What is the signature product of Dier Food?
Its signature product is Signature Cooked Delicacies. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: