Diyang
Time-Honored BrandDiyang · Tianjin · Founded 1932
Diyang, a time-honored textile brand from Tianjin, embodies the spirit of national self-reliance. Founded in 1932, it championed domestic goods against foreign imports, becoming a symbol of China's industrial heritage and a testament to the resilience of local craftsmanship.
Brand Story
Diyang was born in the 1930s, amid the surge of the National Products Movement. In 1932, Tianjin East Asia Worsted Textile Company (predecessor of today's Tianjin Textile Group) launched this domestic wool brand to break the monopoly of foreign goods. The name 'Diyang' means 'resisting foreign goods and revitalizing national products.' Founder Song Feiqing, driven by the ideal of industrial salvation, introduced advanced equipment and techniques to produce wool of quality comparable to imports. With the rallying cry 'Chinese use Chinese goods,' Diyang quickly won the market and became a banner of national industry. Its logo, two rams butting heads, symbolizes the competition between domestic and foreign products, inspiring self-improvement. More than a product, Diyang carries the fighting spirit and cultural memory of modern Chinese industry, witnessing Tianjin's glorious history as a northern industrial hub.
“Chinese use Chinese goods; Diyang revitalizes China.”
Signature Products
Made from high-quality wool, with pure colors and a soft feel, it was a representative domestic wool product of its time. (Historical price; no current market price.)
Dense, crisp, and durable, used for high-end garments, showcasing exquisite textile craftsmanship. (Historical price; no current market price.)
Stores & Addresses
Located in: Tianjin（天津）
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Cultural Note
Diyang combines traditional wool spinning techniques with modern industrial methods, creating a unique production process. Its brand culture emphasizes national self-strengthening and the consciousness of domestic goods, epitomizing the development of modern Chinese industry and commerce. The logo, two rams in confrontation, signifies both competition and unity, reflecting the Chinese philosophy of 'harmony in diversity.'
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Diyang founded?
Diyang was founded in 1932, originating in Tianjin, Tianjin, primarily in the Textile & Apparel field.
What is the signature product of Diyang?
Its signature product is Diyang Wool Yarn. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: