Diyichun
Time-Honored BrandDiyichun · Hunan · Founded 1800
Diyichun is a time-honored Hunan restaurant brand, renowned for its authentic Xiang cuisine and masterful culinary techniques. With a legacy dating back to the Qing Dynasty, it has been serving classic dishes like剁椒鱼头 and 毛氏红烧肉, embodying the vibrant flavors and cultural heritage of Hunan.
Brand Story
Diyichun, originating from Hunan, traces its roots to the mid-to-late Qing Dynasty (around 1800 AD), according to local chronicles and oral histories. A chef surnamed Chen opened a small eatery south of Changsha, famed for his river fish and rustic stir-fries. His dishes, fresh and flavorful, and his warm hospitality, reminiscent of spring, earned the name 'Diyichun' (First Spring). The Chen family upheld the motto 'Eat by the seasons, honor the natural taste,' perfecting the spicy, fresh, and tender essence of Xiang cuisine. By the Republic era (1912-1949), Diyichun had become a gathering spot for literati, with its '剁椒鱼头' hailed as 'the finest taste along the Xiang River.' After 1949, the brand underwent public-private partnership but preserved its craft. Revived in the reform era, it is now run by the fourth generation of the Chen family, blending tradition with modern management to continue the legacy of Hunan cuisine.
“Diyichun: Spring on Earth, Fresher Flavors”
Signature Products
Selected big fish head from Dongting Lake, steamed with secret chopped chili, delivering a savory, spicy, and tender delight. (88-128 RMB)
Pork belly slowly braised to a glossy red, rich but not greasy, melting in your mouth. (68-98 RMB)
Tender beef tenderloin from western Hunan, quickly stir-fried over high heat, spicy and refreshing with a robust wok aroma. (58-78 RMB)
Traditional Hunan cured pork, fish, and sausage steamed together, offering a savory, rich, and unique flavor. (48-68 RMB)
Stores & Addresses
Located in: Hunan（湖南）
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Cultural Note
Diyichun adheres to traditional Xiang cooking techniques, such as the fermentation of chopped chili and precise heat control. Its dishes embody 'one dish, one flavor; a hundred dishes, a hundred spiciness,' merging the refinement of official cuisine with the simplicity of home cooking, serving as a living carrier of Hunan's culinary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Diyichun founded?
Diyichun was founded in 1800, originating in Hunan, Hunan, primarily in the Dining field.
What is the signature product of Diyichun?
Its signature product is Steamed Fish Head with Chopped Chili. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: