Diyifu
Time-Honored BrandDiyifu · Guangdong · Founded
Diyifu Jewelry, rooted in Guangzhou, inherits Lingnan craftsmanship and integrates modern design to create jewelry that blends tradition with fashion. Each piece embodies the blessings of Cantonese culture, making it a beloved local brand.
Brand Story
Diyifu Jewelry traces its origins to Guangzhou, with a history dating back to the Republic of China era. Although no official founding year is recorded, historical documents indicate that Guangzhou, as the cultural center of Lingnan, had a thriving jewelry industry by the late Qing and early Republic periods. The brand name 'Diyifu' means 'the first blessing,' carrying the good wishes of Cantonese people for a beautiful life. Over the years, Diyifu has integrated traditional Lingnan craftsmanship with the essence of Cantonese culture, particularly excelling in gold inlay and jade carving. After the reform and opening-up, Diyifu opened stores in Guangzhou's old town, gaining recognition for its exquisite workmanship and honest business practices. Its designs often incorporate Lingnan elements such as the lion dance and kapok flowers, which are deeply loved by consumers. Diyifu is not just a jeweler but also a promoter of Cantonese culture, telling Guangzhou's stories through its jewelry and carrying forward the craftsmanship spirit of this millennium-old commercial city.
“Diyifu, blessings to every home”
Signature Products
Inspired by Lingnan elements like kapok flowers and lion dance, crafted with traditional filigree technique, symbolizing good fortune and wealth. (2000-8000 RMB)
Made from high-quality jade, featuring Lingnan jade carving techniques, with smooth lines and a warm, elegant luster that exudes Eastern charm. (5000-20000 RMB)
Includes dragon-phoenix bracelets and gold pig charms, crafted using ancient gold techniques, symbolizing auspicious union and preserving Cantonese wedding customs. (10000-50000 RMB)
Stores & Addresses
Located in: Guangdong（广东）
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Cultural Note
Diyifu Jewelry is deeply rooted in Lingnan culture, with techniques that blend traditional Cantonese filigree, chasing, and jade carving, emphasizing detail and symbolism. The brand insists on handmade craftsmanship, with each piece embodying the spirit of the artisan. Diyifu actively promotes Cantonese culture, combining traditional elements with modern aesthetics, making jewelry a vehicle for cultural heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Diyifu founded?
Diyifu was founded in null, originating in Guangdong, Guangdong, primarily in the Other field.
What is the signature product of Diyifu?
Its signature product is Lingnan Charm Gold Pendant. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: