Dong'e
Time-Honored BrandDong'e · Shandong · Founded
Dong'e, originating from Dong'e County in Shandong Province, is renowned for its donkey-hide gelatin (Ejiao), a treasured traditional Chinese medicine with a history spanning over a thousand years. As a time-honored brand, it embodies the essence of Chinese herbal culture and is celebrated as a national treasure for nourishment.
Brand Story
Dong'e, located in Dong'e County, Liaocheng, Shandong, has been famous for producing Ejiao since ancient times. According to the Compendium of Materia Medica, Ejiao dates back to the Qin and Han dynasties and flourished by the Tang Dynasty. Legend has it that the Langxi River in Dong'e County, with its sweet, mineral-rich waters, combined with local black donkey hides, produced a gelatin of exceptional purity and efficacy. Renowned physicians such as Zhang Zhongjing and Sun Simiao praised Ejiao as a superior tonic. During the Ming and Qing dynasties, Dong'e Ejiao became a tribute to the imperial court, spreading its fame far and wide. In modern times, Dong'e has innovated by integrating traditional methods with contemporary technology. Its production techniques have been inscribed on the National Intangible Cultural Heritage list, reflecting its profound cultural heritage. Dong'e is not merely a product but a symbol of traditional Chinese medicine, carrying the auspicious meaning of health and longevity.
“Nourishing National Treasure, Dong'e Ejiao”
Signature Products
Classic Ejiao blocks made from black donkey hide and Dong'e water, known for nourishing blood, replenishing yin, and stopping bleeding. (500-2000 RMB/250g)
An oral liquid formulation for easy absorption, used for qi and blood deficiency, dizziness, and blurred vision. (200-500 RMB/box)
A ready-to-eat snack with walnuts, sesame, and other ingredients, sweet in taste and convenient for nourishment. (100-300 RMB/box)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
The art of making Dong'e Ejiao originated in the Tang Dynasty and has been passed down through millennia. The traditional process involves soaking hides, scraping hair, blanching, dissolving, filtering, concentrating, gelling, and cutting. The key lies in Dong'e's unique groundwater, rich in minerals like calcium and magnesium, which aids in the purification of the gelatin. In 2008, the craft was listed as a National Intangible Cultural Heritage, exemplifying the essence of traditional Chinese medicine.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Dong'e founded?
Dong'e was founded in null, originating in Shandong, Shandong, primarily in the Other field.
What is the signature product of Dong'e?
Its signature product is Dong'e Ejiao Blocks. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: