Du Jinsheng
Time-Honored BrandDu Jinsheng · Zhejiang · Founded 1922
Du Jinsheng, a renowned silk weaving brand from Hangzhou, has been crafting exquisite brocade since 1922. Blending traditional techniques with modern innovation, it creates artistic silk products that capture the elegance of Jiangnan culture, making it a treasured name among China's time-honored brands.
Brand Story
Founded in 1922 by Du Jinsheng (1897-1943) in Hangzhou, Zhejiang, the brand grew from a family tradition of silk weaving. Du, skilled in the craft from an early age, combined classical brocade techniques with modern methods to create distinctive silk artworks. His products, known for their fine craftsmanship and beautiful patterns, often featured scenic views of West Lake and other Jiangnan landscapes, forming a unique artistic style. By the 1930s, the brand had flourished, with products sold both domestically and internationally. Du Jinsheng not only preserved the thousand-year-old silk weaving heritage but also infused it with contemporary aesthetics, giving new life to the art. Today, it stands as a symbol of Hangzhou's silk industry and an important carrier of China's intangible cultural heritage, embodying the refinement and elegance of Jiangnan culture.
“Adding Splendor to Silk, Born to Excel”
Signature Products
Featuring the Ten Scenes of West Lake, these silk-woven artworks display elegant colors and capture the charm of Jiangnan. Priced from hundreds to thousands of RMB.
Made from high-quality mulberry silk, these scarves are soft to the touch and come in a variety of patterns, combining practicality with artistic value. Priced in the hundreds of RMB.
Large-scale silk weavings with exquisite craftsmanship, ideal for home decoration and cultural display. Priced in the thousands of RMB.
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Du Jinsheng's brocade technique integrates traditional jacquard weaving with handcrafted methods, using multi-colored silk threads to achieve intricate patterns and natural color transitions. The process involves multiple steps, including design, pattern picking, and weaving, showcasing the high level of Jiangnan silk craftsmanship. In 2006, the technique was inscribed on the National Intangible Cultural Heritage list, making it a living testament to Hangzhou's silk culture.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Du Jinsheng founded?
Du Jinsheng was founded in 1922, originating in Zhejiang, Zhejiang, primarily in the Textile & Apparel field.
What is the signature product of Du Jinsheng?
Its signature product is West Lake Scenery Brocade. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: