Fangzhuang Longxinghao
Time-Honored BrandFangzhuang Longxinghao · Beijing · Founded 1800
Fangzhuang Longxinghao is a time-honored Beijing liquor brand, tracing its roots to 1800. It upholds traditional brewing methods, embodying the essence of Beijing's cultural heritage and offering a taste of authentic Jingwei spirits.
Brand Story
Fangzhuang Longxinghao originates from the Fangzhuang area in the southern suburbs of Beijing, with a history dating back to the mid-to-late Qing Dynasty (around 1800 AD). At that time, numerous breweries lined the streets of Fangzhuang, among which Longxinghao stood out for its mellow and rich liquor, beloved by the people of the capital. The founder, Li Longxing, a master brewer from Shanxi, relocated to Beijing and adapted his craft to the northern climate and water quality, creating a unique flavor. The brewery flourished through generations, remaining prosperous into the Republican era, and its spirits were renowned across North China. After the founding of New China, Longxinghao was integrated into a state-owned distillery, yet its traditional techniques were preserved. Today, the brand has been revitalized, dedicated to reviving ancient brewing methods and promoting Beijing's liquor culture, making it a significant representative of the city's time-honored heritage.
Signature Products
A light-aroma Baijiu, sweet on the palate with a lingering finish, a classic example of Beijing-style Erguotou. (50-100 RMB)
A well-aged spirit with a full body and rich aroma, ideal for collection and banquets. (200-500 RMB)
A strong-aroma Baijiu with a full flavor and pronounced cellar note, showcasing traditional brewing craftsmanship. (100-200 RMB)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Fangzhuang Longxinghao adheres to the traditional solid-state fermentation process, using sorghum and wheat as raw materials, and employs the 'Lao Wu Zeng' method (a classic five-steaming technique). The liquor undergoes long-term cellar aging, resulting in a pure and clean quality. Its brewing craftsmanship blends characteristics from both Shanxi and Beijing, reflecting the fusion of northern and southern brewing cultures. The brand places great emphasis on the preservation of intangible cultural heritage, dedicating itself to passing on Beijing's liquor culture, and serves as an important medium for studying Beijing's folk customs and commercial history.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Fangzhuang Longxinghao founded?
Fangzhuang Longxinghao was founded in 1800, originating in Beijing, Beijing, primarily in the Liquor & Spirits field.
What is the signature product of Fangzhuang Longxinghao?
Its signature product is Longxinghao Erguotou. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: