Fanji
Time-Honored BrandFanji · Shaanxi · Founded
Fanji, a time-honored brand from Xi'an, Shaanxi, is renowned for its la zhi rou jia mo (marinated pork in crispy flatbread). With a century-old legacy, it preserves traditional techniques, offering rich, savory flavors that embody the essence of Xi'an's culinary culture.
Brand Story
Fanji's la zhi rou jia mo originated in Xi'an, Shaanxi, with a history dating back to the late Qing Dynasty and early Republic of China (around the 1900s). Founder Fan Fengxiang set up a stall at Nan Yuan Men in Xi'an, gaining fame for his unique technique of making la zhi rou (marinated pork). The pork is made from premium cuts, simmered with a blend of spices for hours until tender and succulent, yet not greasy. Fanji's jia mo is known for its 'crispy bread and fragrant meat': the bai ji mo (white sesame flatbread) has a crisp exterior and soft interior, filled with chopped marinated pork and a splash of rich sauce. The craft has been passed down through generations for over a century, making Fanji an iconic snack brand in Xi'an. Culturally, it is more than just food; it carries the memories of Xi'an locals and the city's heritage, reflecting the straightforward and hearty character of Shaanxi people.
“Fanji's La Zhi Rou, Fragrant for a Century”
Signature Products
Crispy bai ji mo filled with chopped marinated pork, offering a perfect balance of crispy bread and savory, tender meat that is rich but not greasy. Fanji's signature product. (8-15 RMB)
Premium pork slow-cooked in aged broth until tender and aromatic. Can be enjoyed on its own or stuffed into flatbread. (60-80 RMB per jin)
A light and refreshing vermicelli soup that pairs perfectly with jia mo, helping to cleanse the palate and warm the stomach. A classic combination. (5-10 RMB)
Stores & Addresses
Located in: Shaanxi（陕西）
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Cultural Note
Fanji's la zhi rou technique emphasizes 'fine ingredients, complete spices, and precise heat control.' The pork is simmered for hours with a variety of spices, resulting in tender, flavorful meat. The bai ji mo is made from semi-fermented dough, baked with 'three flips and six turns' to achieve a crispy crust. Passed down for a century, Fanji's craft is a representative of Shaanxi's intangible cultural heritage, embodying the essence of traditional culinary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Fanji founded?
Fanji was founded in null, originating in Shaanxi, Shaanxi, primarily in the Dining field.
What is the signature product of Fanji?
Its signature product is La Zhi Rou Jia Mo. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: