Feima
Time-Honored BrandFeima · Chongqing · Founded
Feima, a time-honored brand from Chongqing, is renowned for its traditional craftsmanship and deep cultural heritage. Originating in the late Qing Dynasty, it started with handmade horse gear and has since evolved into a symbol of local artisanal excellence.
Brand Story
Feima's exact founding year remains unverified, but local historical records trace its origins to the mid-to-late Qing Dynasty (around 1800 AD). At that time, Chongqing, as a major commercial port on the upper Yangtze River, boasted a thriving handicraft industry. Feima initially gained fame for crafting traditional horse gear, distinguished by exquisite workmanship and carefully selected materials. Legend has it that the founder, surnamed Ma, was praised by travelers for producing lightweight yet durable gear, earning the nickname 'Feima' (Flying Horse), symbolizing speed and reliability. Over time, Feima diversified into other traditional crafts while upholding its artisan spirit. During the Republic of China era (1912-1949), it became a representative of Chongqing's handicrafts, with products sold across Sichuan and Chongqing. However, due to historical circumstances, the brand's complete lineage is difficult to trace, and some key figures and events await further research. Despite this, Feima remains a cultural icon of Chongqing's local heritage, carrying the memories and emotions of the people toward traditional craftsmanship.
Signature Products
Crafted from premium leather with hand stitching, durable and sturdy, blending traditional aesthetics with practical functionality. (500-2000 RMB)
Made using traditional techniques, featuring fine leather and minimalist design, suitable for daily use. (300-1500 RMB)
Incorporating traditional carving skills, these ornaments are vividly shaped and hold both aesthetic and collectible value. (200-800 RMB)
Stores & Addresses
Located in: Chongqing（重庆）
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Cultural Note
Feima embodies the inheritance and development of traditional handicrafts in the Chongqing region. Its techniques emphasize material selection and hand-finishing, reflecting the simplicity and resilience of Bayu culture. Despite changes over time, the brand has consistently pursued quality, serving as a testament to the history of local handicraft industry.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Feima founded?
Feima was founded in null, originating in Chongqing, Chongqing, primarily in the Other field.
What is the signature product of Feima?
Its signature product is Feima Handmade Horse Gear. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: