Fenggu
Time-Honored BrandFenggu · Sichuan · Founded 1886
Fenggu Liquor, originating from Mianyang, Sichuan, is a renowned producer of strong-aroma baijiu. With a history dating back to 1886, it uses traditional solid-state fermentation to craft mellow, aromatic spirits that embody the essence of Sichuan's brewing heritage.
Brand Story
Fenggu Liquor's history traces back to the Qing Dynasty, rooted in local brewing workshops. By 1886 (the 12th year of Guangxu's reign), a Mianyang native consolidated these workshops to establish Fenggu Shaofang, using local sorghum and wheat and unique pit fermentation to create distinctive baijiu. During the Republic era, its products sold widely across Sichuan. After 1949, it became a state-owned distillery and modernized. Fenggu represents the typical strong-aroma style of Sichuan, showcasing the brewing wisdom and culinary culture of the northwest region. Its techniques, passed down through generations, blend local water, soil, and climate, yielding a flavor described as 'rich cellar aroma, sweet and refreshing.' Fenggu's journey mirrors the evolution of traditional Chinese brewing from workshops to modern enterprises, a vital part of Sichuan liquor culture.
“Fenggu Liquor, mellow and enduring.”
Signature Products
A classic strong-aroma baijiu, smooth and mellow with a lingering finish. (100-300 RMB)
Fermented in aged cellars, full-bodied with pronounced cellar aroma, ideal for banquets and collection. (200-500 RMB)
A premium series with selected base liquors aged for years, refined taste and elegant packaging. (500-1000 RMB)
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
Fenggu uses traditional solid-state fermentation with sorghum and wheat, employing century-old cellars for prolonged fermentation, distillation, and aging. Its techniques emphasize 'continuous grain addition, mixed steaming and boiling,' and 'low-temperature fermentation,' reflecting Sichuan's unique 'mud cellar aroma.' While preserving ancient methods, Fenggu integrates modern technology to ensure consistent quality, embodying a commitment to both tradition and innovation.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Fenggu founded?
Fenggu was founded in 1886, originating in Sichuan, Sichuan, primarily in the Liquor & Spirits field.
What is the signature product of Fenggu?
Its signature product is Fenggu Tequ. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: