Phoenix Brand
Time-Honored BrandPhoenix Brand · Shanghai · Founded
Phoenix Brand is a classic Chinese household brand under Shanghai Jahwa, renowned for its floral water and face cream. It carries the collective memory of generations and remains a beloved icon of domestic products.
Brand Story
Phoenix Brand was born in Shanghai in the mid-20th century, with its exact founding year yet to be officially confirmed. Its parent company, Shanghai Jahwa, traces its roots to Guang Sheng Hang, established in 1898, one of China's earliest cosmetics enterprises. During the Republican era, Guang Sheng Hang's 'Two Girls' brand was already famous in Shanghai. After the founding of the People's Republic of China, under the policy of public-private partnership, Shanghai Jahwa integrated resources to launch Phoenix Brand as a mass-market daily chemical brand. Phoenix Brand became a household name across China with its floral water and face cream, becoming essential daily items in Chinese homes. The brand name symbolizes good fortune, and the phoenix pattern on its packaging is deeply ingrained in people's hearts. The development of Phoenix Brand mirrors the growth of China's daily chemical industry from scratch, and it carries the collective memories of countless Chinese people. After the reform and opening-up, Phoenix Brand continued to innovate, launching several classic products that remain popular today.
“[待核]”
Signature Products
Classic glass bottle, rich fragrance, effective in repelling mosquitoes and relieving itching. A summer essential and a classic of domestic products. (10-30 RMB)
Fine texture, moisturizing and nourishing, with a nostalgic scent. A skincare memory for generations. (5-20 RMB)
Gentle moisturizing, suitable for hand and body care. An affordable choice to prevent dry and cracked skin in autumn and winter. (10-25 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
As a time-honored brand under Shanghai Jahwa, Phoenix Brand's production techniques blend traditional daily chemical craftsmanship with modern technology, emphasizing natural ingredients and gentle formulas. Its brand culture reflects the refinement and practicality of Shanghai-style culture, and its product packaging features distinctive era-specific designs, making it a representative of the revival of domestic products.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Phoenix Brand founded?
Phoenix Brand was founded in null, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Phoenix Brand?
Its signature product is Phoenix Brand Floral Water. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: