Fu Sheng Quan
Time-Honored BrandFu Sheng Quan · Hebei · Founded
Fu Sheng Quan is a time-honored liquor brand from Hebei, China, renowned for its ancient brewing techniques and rich aroma. With a legacy tracing back to the Ming and Qing dynasties, it embodies local cultural memory and craftsmanship, offering a taste of tradition in every sip.
Brand Story
Fu Sheng Quan, originating from Hebei, derives its name from the auspicious meanings of 'deep blessings' and 'ever-flowing spring.' Although its founding year is not officially documented, local historical records and oral traditions trace its brewing craft back to the Ming and Qing dynasties. Legend has it that during the Qianlong era of the Qing Dynasty, local brewers used spring water from the Taihang Mountains and ingredients like sorghum and wheat, following ancient methods to produce a mellow liquor that became a local favorite. By the Guangxu period, the business had grown, adopting the name 'Fu Sheng Quan' to symbolize enduring fortune and continuity. Through the Republic of China era, the distillery weathered wars while upholding tradition and integrity, spreading its reputation far and wide. After the founding of New China, Fu Sheng Quan was integrated into a local distillery, preserving its techniques. The brewing process emphasizes 'continuously adding grains and mixing steaming with fermentation,' resulting in a full-bodied liquor with a long, lingering finish. More than just a beverage, Fu Sheng Quan is a cultural symbol of Hebei, witnessing local customs and commercial evolution, and carrying the nostalgia and memories of generations.
“[待核]”
Signature Products
Made from sorghum using traditional solid-state fermentation, this liquor is clear and bright, with a mellow taste and a refreshing, sweet finish. (50-200 RMB)
Aged for years in cellars, this liquor boasts a rich aroma and a smooth, soft texture, ideal for banquets and collection. (200-500 RMB)
Retaining the original flavor with high alcohol content, this liquor is bold yet not harsh, showcasing the essence of traditional brewing. (100-300 RMB)
Stores & Addresses
Located in: Hebei（河北）
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Cultural Note
Fu Sheng Quan's brewing technique follows the traditional 'Lao Wu Zeng' process, emphasizing stability, precision, finesse, and cleanliness, with careful attention to pit maintenance and fermentation cycles. Its liquor culture is intertwined with Hebei's folk dining customs, serving as an important element of local etiquette and hospitality.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Fu Sheng Quan founded?
Fu Sheng Quan was founded in null, originating in Hebei, Hebei, primarily in the Liquor & Spirits field.
What is the signature product of Fu Sheng Quan?
Its signature product is Fu Sheng Quan Laobaigan. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: