Geng Fuxing
Time-Honored BrandGeng Fuxing · Anhui · Founded 1888
Geng Fuxing is a century-old time-honored brand in Wuhu, Anhui, renowned for its shrimp roe noodles and crispy sesame cakes. It embodies the local culinary culture of Wuhu, offering traditional snacks that have delighted locals for generations.
Brand Story
Founded in 1888 during the Qing Dynasty by the Geng brothers in Wuhu, Geng Fuxing started as a humble street stall. Through meticulous ingredient selection and refined craftsmanship, it gained fame and became a well-known restaurant by the Republican era. Its signature shrimp roe noodles and crispy sesame cakes won the hearts of locals. After the founding of New China, Geng Fuxing navigated historical changes while preserving its traditional techniques, becoming a symbol of Wuhu's food culture. The shrimp roe noodles feature freshwater shrimp roe from the Yangtze River with hand-pulled noodles in a savory broth, while the crispy cakes are flaky and melt in the mouth. More than a restaurant, Geng Fuxing is a living memory of Wuhu, witnessing a century of social change.
“A Century of Geng Fuxing, the First Taste of the River City”
Signature Products
Freshwater shrimp roe from the Yangtze River with hand-pulled noodles in a savory broth. A signature dish. (15-25 RMB)
Flaky layers with savory or sweet fillings, a traditional Wuhu tea snack. (2-5 RMB each)
Thin wrappers, generous filling, and rich broth. A classic dim sum. (10-20 RMB per basket)
Stores & Addresses
Located in: Anhui（安徽）
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Cultural Note
Geng Fuxing's traditional techniques, including hand-pulled noodles, slow-simmered broth, and flaky pastry, follow ancient methods passed down through generations. Its noodle-making craft is listed in Anhui Province's Intangible Cultural Heritage, reflecting the deep culinary heritage of the Wuhu region.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Geng Fuxing founded?
Geng Fuxing was founded in 1888, originating in Anhui, Anhui, primarily in the Dining field.
What is the signature product of Geng Fuxing?
Its signature product is Shrimp Roe Noodles. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: