Guangming
Time-Honored BrandGuangming · Shanghai · Founded 1911
Guangming, a Shanghai-based food brand, is renowned for its dairy products and frozen treats, carrying the taste memories of generations. From classic ice cream to fresh milk, it embodies the city's culinary heritage and modern innovation.
Brand Story
Guangming's roots trace back to early 20th-century Shanghai, with its predecessor, the Shanghai Kedie Milk Company, founded in 1911. After consolidation, the Guangming brand was officially adopted in the 1950s. Amid the revival of national industry, Guangming Dairy grew into a landmark enterprise in Shanghai and across China. The name 'Guangming' means 'brightness ahead,' symbolizing aspirations for a better life. During the planned economy era, Guangming's ice cream and milk were cherished treats for Shanghai residents. After reform and opening-up, Guangming continued to innovate, launching classics like Guangming Ice Brick and Guangming Milk House, deeply embedding itself in the city's culture. More than a brand, Guangming is a carrier of Shanghai's urban memory, witnessing the transformation of China's food industry from modern to contemporary times.
“Guangming, brighten your life”
Signature Products
A classic creamy ice cream with a smooth texture, evoking summer memories for generations of Shanghainese. (5-10 RMB)
Pasteurized fresh milk that retains the nutrients of raw milk, rich in flavor and delivered fresh. (15-25 RMB/950ml)
The pioneer of ambient yogurt, made with Bulgarian cultures, thick and smooth, easy to carry. (5-8 RMB/200g)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Guangming embodies Shanghai's modern industrial civilization, blending traditional dairy processing with modern technology, with a focus on quality and freshness. The craft of Guangming's frozen treats emphasizes precise ingredient ratios and freezing speed, while its milk undergoes low-temperature pasteurization to preserve active nutrients. The brand's culture reflects the refinement and inclusiveness of Shanghai-style cuisine, epitomizing urban lifestyle.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Guangming founded?
Guangming was founded in 1911, originating in Shanghai, Shanghai, primarily in the Food & Beverage field.
What is the signature product of Guangming?
Its signature product is Guangming Ice Brick. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: