Guangming
Time-Honored BrandGuangming · Shanghai · Founded 1951
Guangming is a beloved Shanghai food brand renowned for its ice cream and dairy products, carrying the cherished memories of generations of Shanghainese. Since 1951, it has been a symbol of quality and nostalgia, blending traditional flavors with modern production.
Brand Story
Guangming was born in Shanghai in the early 1950s, a time when the newly founded People's Republic of China was rebuilding. In 1950, the Shanghai Municipal Government decided to develop the food industry to improve citizens' lives, and Yimin Food Factory No.1 was tasked with producing ice cream and canned goods. Under the leadership of factory director Jia Bingcan, who later became Minister of Light Industry, the 'Guangming' brand ice cream was officially launched in 1951, symbolizing 'bright future' and hope for the new society. Guangming quickly became the leader in Shanghai's ice cream market, with its iconic red packaging and 'Guangming' logo winning hearts. Over the years, Guangming expanded its product line to include dairy, candies, and more, becoming a symbol of quality and sentiment for Shanghainese. Its story reflects the revitalization of national industry and the contribution of state-owned enterprises to people's livelihoods, making it an integral part of Shanghai's urban memory.
“Bright Future, Quality in Heart”
Signature Products
Classic creamy ice cream brick with a rich taste, a summer memory for generations of Shanghainese. (5-10 RMB)
Refreshing and thirst-quenching salted ice pop with a simple recipe and nostalgic flavor. (2-4 RMB)
Fresh milk with rich aroma, a daily nutritional choice for Shanghai families. (10-20 RMB/box)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Guangming's craftsmanship inherits the essence of Shanghai-style food, emphasizing fresh ingredients and delicate textures. Its ice cream combines traditional recipes with modern technology, preserving the old Shanghai flavor. The brand culture embodies the state-owned enterprise's commitment to quality and care for citizens' lives, making it a part of Shanghai's culinary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Guangming founded?
Guangming was founded in 1951, originating in Shanghai, Shanghai, primarily in the Food & Beverage field.
What is the signature product of Guangming?
Its signature product is Guangming Ice Brick. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: