Guan Sheng Yuan
Time-Honored BrandGuan Sheng Yuan · Shanghai · Founded 1918
Guan Sheng Yuan, a time-honored Shanghai food brand, is renowned for its mooncakes and candies. With a century of heritage, it embodies the essence of Shanghai's culinary culture, blending traditional Cantonese techniques with local flavors.
Brand Story
Founded in early 20th-century Shanghai, Guan Sheng Yuan's exact founding year is unverified, but it is commonly traced to 1918. Its founder, Xian Guansheng (1887-1952), originally named Xian Bingsheng, hailed from Foshan, Guangdong. Starting with a small food stall, he opened the Guan Sheng Yuan food shop in Shanghai's southern district, selling candies and preserved fruits. Emphasizing quality and innovation, he adopted modern business practices, propelling rapid growth. By the 1920s, the brand had a flagship store on Nanjing Road, becoming a household name. In the 1930s, it introduced Cantonese-style mooncakes, celebrated for their thin crusts and rich fillings. During the war, it continued production to support the rear. In 1956, it underwent public-private partnership, evolving into today's Shanghai Guan Sheng Yuan Food Co., Ltd. The brand represents Shanghai's modern food industry and the fusion of Lingnan and Shanghai culinary traditions.
“Quality Excellence, Reputation First”
Signature Products
A classic milk candy with rich, creamy flavor and soft texture, evoking sweet memories for generations. (Approx. 10-30 RMB per bag)
Representative Cantonese-style mooncakes with thin crusts and generous fillings, available in varieties like lotus seed paste and red bean paste. (Approx. 50-200 RMB per box)
Pure honey with a thick consistency, refreshingly sweet and moisturizing, ideal for daily consumption. (Approx. 20-60 RMB per bottle)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Guan Sheng Yuan's craftsmanship merges Cantonese pastry artistry with Shanghai flavors, emphasizing premium ingredients and meticulous techniques. Mooncake-making involves multiple steps to perfect the crust-to-filling ratio. Its brand culture reflects Shanghai's entrepreneurial spirit and the aesthetic of East-meets-West cuisine.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Guan Sheng Yuan founded?
Guan Sheng Yuan was founded in 1918, originating in Shanghai, Shanghai, primarily in the Food & Beverage field.
What is the signature product of Guan Sheng Yuan?
Its signature product is White Rabbit Creamy Candy. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: