Gubeichun
Time-Honored BrandGubeichun · Shandong · Founded
Gubeichun, a specialty of Wucheng County, Shandong, is a representative of strong-aroma baijiu. Brewed with time-honored techniques, it boasts a mellow body and a lingering finish, embodying the rich heritage of Shandong's liquor culture.
Brand Story
Gubeichun liquor originates from Wucheng County, Shandong Province, where brewing history dates back to the Shang and Zhou dynasties. According to the Wucheng County Annals, local distilleries existed during the Ming and Qing dynasties, using high-quality sorghum and wheat, and drawing water from the ancient Gu Bei Zhou spring, following the traditional 'Lao Wu Zheng' (five-steaming) process. In the 1950s, Wucheng County consolidated private workshops into a state-owned distillery, later renamed Gubeichun Group. Under the guidance of master brewers, Gubeichun blended tradition with modern technology to create a distinctive style. Its liquor is clear and transparent, with a rich cellar aroma, a sweet, smooth entry, and a long, satisfying finish. Gubeichun is not just a drink; it is a carrier of northwestern Shandong culture, holding the nostalgia and memories of local people, and has become a signature of Shandong baijiu.
“Gubeichun, aroma wafting across the seas”
Signature Products
Fermented in century-old cellars, this classic offers a mellow body and pronounced cellar aroma. (200-500 RMB)
A premium series featuring aged base liquor, with a delicate texture and long finish, ideal for important banquets. (500-1000 RMB)
A mid-range product with exquisite packaging and a refreshing taste, suitable for daily consumption and gifting. (100-200 RMB)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Gubeichun's brewing technique originates from the traditional 'Lao Wu Zheng' process, passed down through generations, forming core steps such as 'mixed steaming and boiling, continuous grain addition, and mud-pit fermentation.' Its style blends the boldness and refinement of northwestern Shandong, reflecting the local people's pursuit of quality.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Gubeichun founded?
Gubeichun was founded in null, originating in Shandong, Shandong, primarily in the Other field.
What is the signature product of Gubeichun?
Its signature product is Gubeichun · Century Old Cellar. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: