Guihuazhuang
Time-Honored BrandGuihuazhuang · Sichuan · Founded 1800
A traditional Sichuan pastry brand renowned for its osmanthus-flavored delicacies, Guihuazhuang has been crafting time-honored treats since 1800. Using ancient techniques and the finest ingredients, it celebrates the rich culinary heritage of Bashu, offering a taste of authentic regional culture.
Brand Story
Guihuazhuang traces its origins to central Sichuan in the mid-Qing Dynasty (circa 1800), when osmanthus flowers flourished around Chengdu. Local pastry artisans ingeniously incorporated these blossoms into their creations, giving birth to the distinctive osmanthus cake. According to local chronicles, in the late Qing (around 1890), a pastry master named Chen Guifang opened a small workshop in Chengdu specializing in osmanthus pastries. His meticulous selection of ingredients and refined craftsmanship quickly earned him local fame. The Chen family passed down and improved the recipes through generations, gradually establishing the Guihuazhuang brand. By the 1920s, the brand operated multiple branches and had become a household name in western Sichuan. Its techniques blend traditional steaming, baking, and honey-preserving methods, with osmanthus candy and osmanthus cake being the most celebrated. Guihuazhuang is not just a delicacy; it embodies the deep affection of Sichuan people for osmanthus culture. During Mid-Autumn Festival and Spring Festival, osmanthus cakes are prized gifts symbolizing reunion and sweetness.
Signature Products
Steamed with glutinous rice flour and fresh osmanthus flowers, soft and chewy with a delicate floral aroma. (15-30 RMB per box)
Made with traditional honey-preserving technique, blending osmanthus with maltose, sweet but not cloying, melts in your mouth. (10-25 RMB per jar)
Finely selected osmanthus flowers scented with green tea, bright infusion, rich aroma, and a sweet lingering finish. (20-50 RMB per tin)
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
Guihuazhuang adheres to traditional handmade methods, with meticulous ingredient selection and intricate processes. Its osmanthus candy undergoes multiple steps—picking, washing, salting, rinsing, and honey-preserving—taking half a month to complete. The osmanthus cake emphasizes the fineness of rice flour and precise steaming to achieve a soft, fluffy texture. The brand is dedicated to preserving osmanthus culture, hosting an annual autumn osmanthus festival to showcase traditional techniques and promote Sichuan's local pastry heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Guihuazhuang founded?
Guihuazhuang was founded in 1800, originating in Sichuan, Sichuan, primarily in the Food & Beverage field.
What is the signature product of Guihuazhuang?
Its signature product is Osmanthus Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: