Guimeixuan
Time-Honored BrandGuimeixuan · Yunnan · Founded
Guimeixuan, a time-honored brand from Yunnan, is renowned for its traditional Dian-style pastries. With a century-old legacy, it embodies the essence of Yunnan's culinary culture and artisanal craftsmanship.
Brand Story
Guimeixuan was founded in Kunming, Yunnan, during the late Qing Dynasty and early Republic of China period, with no officially confirmed founding year. It is said that the Gui family, who had been making pastries for generations, opened a shop with a front store and back factory during the Guangxu reign (1875-1908). The name 'Guimeixuan' symbolizes 'fragrance of osmanthus and orchids, reputation spreading far.' The Gui family combined local Yunnan ingredients with pastry techniques from Han, Yi, and other ethnic groups, creating signature Dian-style pastries such as ham mooncakes and flower cakes. By the Republic era (1912-1949), Guimeixuan had gained fame, and its pastries became popular gifts during festivals. After the founding of New China, the brand underwent public-private partnership, preserving its craftsmanship. Since the reform and opening-up, it has revived, adhering to traditional handmade methods, becoming a living fossil of Yunnan pastry culture. Guimeixuan is not just a brand but a testament to Yunnan's multicultural fusion and folk culinary wisdom.
“Fragrant as osmanthus, renowned far and wide.”
Signature Products
Made with Xuanwei ham, honey, and sugar, featuring a crispy crust and savory-sweet filling. A representative of Dian-style mooncakes. (8-15 RMB each)
Stuffed with fresh Yunnan rose petals, with a soft, flaky crust and rich floral aroma. Delicate and not overly sweet. (5-10 RMB each)
Traditionally crafted, moist and dense with a rich egg flavor. A nostalgic taste for Kunming locals. (15-25 RMB per jin)
Stores & Addresses
Located in: Yunnan（云南）
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Cultural Note
Guimeixuan upholds traditional Dian-style pastry-making techniques, such as hand-kneading dough and charcoal baking, emphasizing natural flavors and local characteristics. Its craft integrates the culinary cultures of Yunnan's diverse ethnic groups, embodying the unique style of Dian-style pastries—'crispy, fluffy, aromatic, and sweet'—and is an important part of Yunnan's intangible cultural heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Guimeixuan founded?
Guimeixuan was founded in null, originating in Yunnan, Yunnan, primarily in the Food & Beverage field.
What is the signature product of Guimeixuan?
Its signature product is Yunnan Ham Mooncake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: