Guishunzhai
Time-Honored BrandGuishunzhai · Tianjin · Founded
Guishunzhai, a time-honored halal pastry brand from Tianjin, is renowned for its Beijing-style cakes and sweets. With a century-old legacy, it preserves traditional craftsmanship and flavors, making it a beloved symbol of Tianjin's culinary heritage.
Brand Story
Founded in the early 20th century in Tianjin, Guishunzhai's exact founding year remains unverified. It is said to have originated from a halal pastry shop, later formally established by a Hui merchant surnamed Liu. Specializing in Beijing-style pastries, it became famous for its sachima and caozi cake. Located in the old city, the shop quickly gained a reputation for its fine ingredients and meticulous techniques. The name Guishunzhai, meaning 'osmanthus fragrance and smooth satisfaction,' reflects wishes for prosperity and customer delight. Blending Manchu, Han, and Hui culinary traditions, its pastries became integral to Tianjin's festive customs, witnessing the city's commercial prosperity. Through nationalization and reform, Guishunzhai has upheld traditional handmade methods, preserving its authentic taste as a cultural icon of Tianjin.
Signature Products
Soft and sweet with rich egg aroma, Guishunzhai's signature pastry made with traditional techniques. (Approx. 20-40 RMB per jin)
Dense and moist with pure egg flavor, a classic old-style cake evoking nostalgic memories. (Approx. 15-30 RMB per jin)
Thin crust with generous fillings in various flavors, popular during Mid-Autumn Festival, carrying on Beijing-style tradition. (Approx. 10-30 RMB per piece)
Stores & Addresses
Located in: Tianjin（天津）
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Cultural Note
Guishunzhai adheres to strict halal standards, carefully selecting ingredients and preserving traditional hand-kneading and baking techniques. Its pastry-making integrates Beijing-style and halal culinary customs, emphasizing color, aroma, flavor, and shape, reflecting Tianjin's diverse food culture. As a time-honored brand, it embodies urban memory and serves as a living artifact for studying modern Tianjin's commerce and folk customs.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Guishunzhai founded?
Guishunzhai was founded in null, originating in Tianjin, Tianjin, primarily in the Food & Beverage field.
What is the signature product of Guishunzhai?
Its signature product is Sachima. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: