Guixiangcun
Time-Honored BrandGuixiangcun · Beijing · Founded
Guixiangcun, a century-old Beijing pastry brand, is renowned for its traditional Jing-style cakes that carry the city's cherished memories. Established in the late Qing Dynasty, it blends southern craftsmanship with northern flavors, offering delicacies like osmanthus cake and poria cocos cake.
Brand Story
Guixiangcun was founded in the late Qing Dynasty or early Republic of China period. According to historical records, its predecessor can be traced back to a southern-style pastry shop in Beijing during the Guangxu reign (1875-1908). The founder, originally from Jiangnan (south of the Yangtze River), skillfully integrated the delicate techniques of southern pastries with northern tastes, gradually developing a unique style. During the Republic era (1912-1949), Guixiangcun set up a shop near Qianmen (Front Gate), becoming a beloved pastry house for Beijing residents, famous for its homemade osmanthus cakes and poria cocos cakes. The brand emphasizes quality ingredients and meticulous craftsmanship, reflecting the inclusiveness and refinement of Beijing's culinary culture. After the founding of New China, Guixiangcun underwent public-private partnership while preserving its traditional skills, becoming a representative of Beijing's food industry. Its cultural significance lies not only in its nostalgic flavors but also in its role as a witness to the exchange between northern and southern food cultures, embodying the spirit of old Beijing.
“[待核]”
Signature Products
Infused with osmanthus flowers, soft and sweet, this is Guixiangcun's signature pastry. (20-50 RMB/box)
Thin as paper, white as snow, with a poria cocos filling, refreshing and mildly sweet. (15-40 RMB/box)
Shaped like an ox tongue, with a crispy crust and a savory-sweet filling, a classic old Beijing flavor. (10-30 RMB/box)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Guixiangcun adheres to traditional handmade techniques. Its pastry-making requires meticulous selection of ingredients and precise workmanship. For instance, making poria cocos cakes involves spreading the batter and adding the filling, which demands skilled artisans. The craft integrates the strengths of both northern and southern styles, exemplifying the unique characteristics of Jing-style pastries and serving as an important part of Beijing's food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Guixiangcun founded?
Guixiangcun was founded in null, originating in Beijing, Beijing, primarily in the Food & Beverage field.
What is the signature product of Guixiangcun?
Its signature product is Osmanthus Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: