Gujinpai
Time-Honored BrandGujinpai · Shanghai · Founded
Gujinpai is a Shanghai-based textile and apparel brand with roots in the Republican era, renowned for its qipao craftsmanship. Now a candidate for China Time-Honored Brand, it blends traditional techniques with modern fashion.
Brand Story
Gujinpai originates from Shanghai, with a history tracing back to the early 20th century during the Republican era (c. 1912-1949). At that time, Shanghai, as China's modern industrial and commercial center, saw a flourishing textile industry and apparel culture. The brand name, meaning 'through ancient and modern changes,' reflects its fusion of traditional qipao craftsmanship with Shanghai-style fashion. Key figures, including early founders [to be verified], drew inspiration from Suzhou embroidery and Beijing-style qipao, combining them with Western tailoring to create a distinctive style. After the public-private partnership in 1956, the brand became part of Shanghai's textile system, preserving its traditional techniques. Culturally, Gujinpai has witnessed Shanghai's apparel evolution from the Republican era to New China. Its qipao were favored by socialites and appeared in films, becoming a symbol of Shanghai-style culture.
“Elegance through time, style that endures”
Signature Products
Made of pure silk with handmade frog buttons, showcasing the exquisite tailoring of Shanghai-style qipao. (2000-8000 RMB)
Blending modern design for daily wear while retaining traditional elements. (800-2000 RMB)
Crafted from cotton-linen or silk, inheriting the scholarly style of the Republican era. (1500-5000 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Gujinpai's core craftsmanship lies in handmade qipao, including custom fitting, piping, and frog buttons, inheriting the 'East-meets-West' style of Shanghai qipao. Its cultural significance lies in preserving Shanghai's modern apparel heritage, reflecting women's liberation and fashion changes.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Gujinpai founded?
Gujinpai was founded in null, originating in Shanghai, Shanghai, primarily in the Textile & Apparel field.
What is the signature product of Gujinpai?
Its signature product is Classic Handmade Qipao. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: