Gushan
Time-Honored BrandGushan · Fujian · Founded
Gushan is a time-honored liquor brand from Fujian, rooted in the cultural heritage of Fuzhou's Gushan Mountain. It carries forward the traditional Min-style brewing techniques, crafting distinctive rice wines and red yeast rice wines that embody the region's rich history and culinary culture.
Brand Story
Gushan liquor traces its origins to Fuzhou, Fujian, named after the scenic Gushan Mountain. Since ancient times, Gushan has been a cultural landmark of the Min capital, with clear springs ideal for brewing. Local records show that during the Ming and Qing dynasties (1368-1911), folk breweries at the mountain's foot produced rice wine for temple visitors and villagers. In the early 20th century, the Lin family, prominent Fuzhou liquor merchants, consolidated local workshops and established the Gushan brand, using traditional red yeast rice (hongqu) to craft a mellow huangjiu (yellow wine) that became renowned across central Fujian. After the 1950s, the Gushan distillery was integrated into a state-owned enterprise, preserving its techniques. Gushan wine is deeply tied to Fuzhou's festive customs and culinary traditions, exemplifying the 'three treasures' of Min-style brewing: red yeast rice, glutinous rice, and mountain spring water.
“Gushan fine brew, the mellow aroma of Min capital”
Signature Products
Brewed with glutinous rice and red yeast rice, aged for over three years. Amber in color, mellow and smooth, with a hint of caramel. (50-150 RMB/bottle)
Made with traditional techniques, clear and bright, sweet and refreshing. Ideal for pairing with meals or cooking. (20-60 RMB/bottle)
Crafted with premium red yeast rice, brewed in winter and matured in spring. Rich aroma and lingering finish, perfect for banquets. (80-200 RMB/bottle)
Stores & Addresses
Located in: Fujian（福建）
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Cultural Note
Gushan's brewing follows ancient methods, using spring water from Fuzhou's Gushan Mountain, premium glutinous rice, and red yeast rice (hongqu). The process includes soaking, steaming, fermentation, pressing, and aging for over a year. The key lies in hongqu, which simultaneously saccharifies and ferments, giving the wine its unique color and flavor. Passed down through master-apprentice traditions, the craft emphasizes the seasonal rhythm of 'brewing in winter, maturing in spring,' reflecting the fusion of Min agricultural and wine culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Gushan founded?
Gushan was founded in null, originating in Fujian, Fujian, primarily in the Liquor & Spirits field.
What is the signature product of Gushan?
Its signature product is Gushan Old Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: