Guyue Longshan
Time-Honored BrandGuyue Longshan · Zhejiang · Founded 1952
Guyue Longshan, originating from Shaoxing, Zhejiang, is a benchmark of Chinese rice wine (Huangjiu), embodying a thousand years of brewing wisdom and cultural heritage.
Brand Story
Guyue Longshan traces its roots to ancient Yue State in Shaoxing, Zhejiang. Shaoxing's rice wine brewing technique dates back to the Spring and Autumn Period, flourished in the Tang and Song dynasties, and reached its peak in the Ming and Qing dynasties. The brand name combines 'Gu Yue' (ancient Yue) and 'Longshan' (Dragon Mountain, a local landmark), symbolizing deep heritage. In 1952, the Shaoxing General Brewing Company (later renamed Guyue Longshan) was established, integrating local brewing resources and preserving traditional methods. Key figure Wang Aniu, a modern master of rice wine, refined techniques and promoted standardization. Guyue Longshan not only represents the quality of rice wine but also carries the culture of Jiangnan water towns, shining as a gem among China's time-honored brands.
“Guyue Longshan, the national essence of rice wine”
Signature Products
A five-year aged rice wine with a mellow taste, ideal for daily drinking. (50-100 RMB)
A light and refreshing rice wine with a smooth entry, perfect for pairing with meals. (30-60 RMB)
A premium limited edition with rich aroma, exuding elegance and prestige. (500-1000 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Guyue Longshan adheres to traditional rice wine brewing techniques, including soaking rice, steaming, fermentation, pressing, and boiling. It uses living water from Jianhu Lake and selected glutinous rice, brewed in winter and matured by spring. This craft is listed as a national intangible cultural heritage, embodying the philosophy of harmony between nature and humanity.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Guyue Longshan founded?
Guyue Longshan was founded in 1952, originating in Zhejiang, Zhejiang, primarily in the Liquor & Spirits field.
What is the signature product of Guyue Longshan?
Its signature product is Guyue Longshan Central Cellar Five-Year. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: