Hai Di
Time-Honored BrandHai Di · Xiamen · Founded 1954
Hai Di is a renowned tea brand from Xiamen, celebrated for its unique flavor and traditional craftsmanship. Since 1954, it has been a guardian of Minnan oolong tea culture, offering robust, charcoal-roasted teas that evoke the nostalgic taste of old Xiamen.
Brand Story
Hai Di originated in Xiamen in the 1950s, when the newly founded People's Republic of China prioritized tea as a key export. In 1954, the Xiamen Tea Factory was established, bringing together local artisans to revive and develop the traditional oolong tea techniques of southern Fujian (Minnan). The brand name 'Hai Di' (meaning 'sea embankment') reflects Xiamen's coastal location and symbolizes the reliability and solidity of its quality. The first factory director, Zhang Shui Cun, was instrumental in standardizing production, making Hai Di a major force in foreign trade. Culturally, Hai Di tea bears witness to Xiamen's role as a vital port on the Maritime Silk Road. Its richly roasted oolong teas became favorites among overseas Chinese in Southeast Asia, serving as a nostalgic link to their homeland. For decades, Hai Di has adhered to traditional charcoal roasting, preserving classic flavors and earning its reputation as a living heritage of Minnan tea culture.
“Hai Di Tea, the Taste of Xiamen in Your Memory”
Signature Products
A classic Wuyi rock tea with pronounced mineral notes and rich roasted aroma. (50-200 RMB/250g)
Traditional rich-flavor oolong with lasting orchid fragrance and mellow taste. (30-150 RMB/250g)
Aged bush narcissus tea with interwoven woody and mossy notes, leaving a lingering sweet aftertaste. (80-300 RMB/250g)
Stores & Addresses
Located in: Xiamen（厦门）
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Cultural Note
Hai Di tea adheres to traditional oolong production methods, including sun-drying, shaking, fixing, rolling, and baking, with a particular emphasis on charcoal roasting that imparts a distinctive smoky aroma. The teas are known for their robust flavor and durability, catering to the tastes of Minnan locals and overseas Chinese. The brand is dedicated to heritage preservation, and some of its techniques have been listed as intangible cultural heritage [to be verified].
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hai Di founded?
Hai Di was founded in 1954, originating in Xiamen, Xiamen, primarily in the Tea field.
What is the signature product of Hai Di?
Its signature product is Hai Di Da Hong Pao. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: