Hailuo
Time-Honored BrandHailuo · Shanghai · Founded
Hailuo, a Shanghai-based textile and apparel brand, is renowned for its shirts. It inherits the exquisite craftsmanship of Shanghai-style tailoring, blending classic elegance with modern fashion.
Brand Story
Hailuo originated in Shanghai, with a history dating back to the mid-20th century. After the founding of the People's Republic of China, Shanghai, as a major textile hub, gathered many skilled craftsmen. Against this backdrop, Hailuo was born, leveraging Shanghai's profound textile heritage to focus on shirt manufacturing. The brand name 'Hailuo' (conch) symbolizes resilience and inclusiveness, implying products that are refined and durable like a conch. During the planned economy era, Hailuo shirts became a symbol of quality in Shanghai and across the country, thanks to their fine materials and exquisite stitching. After the reform and opening-up, Hailuo actively introduced international advanced technology while preserving the essence of traditional Shanghai-style cutting, gradually developing into a renowned apparel brand integrating design, production, and sales. Culturally, Hailuo not only carries the memory of Shanghai's industrial era but also embodies the traits of 'refinement, pragmatism, and innovation' in Shanghai-style culture, becoming a cultural symbol of apparel connecting tradition and modernity.
“[待核]”
Signature Products
Made with non-iron technology, crisp and neat, suitable for business and daily wear. (200-500 RMB)
Selected pure cotton oxford fabric, soft, breathable, and durable, with a casual style. (150-400 RMB)
High-count, high-density pure cotton fabric, smooth to the touch, with a natural luster, ideal for formal occasions. (300-800 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Hailuo inherits Shanghai's traditional sewing techniques, emphasizing detail and fit while integrating modern craftsmanship. Its production process covers fabric inspection, cutting, sewing, and ironing, highlighting the artisan spirit of 'every stitch matters.' The brand insists on using high-quality fabrics and ergonomic designs, reflecting the practicality and elegance of Shanghai-style apparel.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hailuo founded?
Hailuo was founded in null, originating in Shanghai, Shanghai, primarily in the Textile & Apparel field.
What is the signature product of Hailuo?
Its signature product is Hailuo Classic Non-Iron Shirt. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: