Hao Qing Xiang
Time-Honored BrandHao Qing Xiang · Xiamen · Founded
Hao Qing Xiang is a time-honored restaurant brand in Xiamen, renowned for its authentic Minnan (Southern Fujian) snacks. With a legacy of traditional recipes and fresh local ingredients, it offers a true taste of Xiamen's culinary heritage, beloved by locals and overseas Chinese alike.
Brand Story
Hao Qing Xiang traces its roots to Xiamen, with origins believed to date back to the late Qing Dynasty and early Republic of China (around the 1900s), when street vendors in Xiamen's old town sold traditional snacks. Over time, these humble beginnings evolved into a brand whose name means 'good flavor, fragrant aroma,' reflecting the Minnan people's pursuit of culinary excellence. Through generations of inheritance, Hao Qing Xiang has specialized in Xiamen delicacies such as Tuy Sun Dong (jellyfish-like aspic) and Sha Cha Mian (satay noodles), insisting on fresh local ingredients and time-honored techniques. Its reputation has spread across Xiamen and the Minnan region, becoming a nostalgic taste for overseas Chinese. The brand's development mirrors the evolution of Xiamen's food culture, serving as a window into Minnan folk customs and culinary history.
“[待核]”
Signature Products
A jelly made from boiled and cooled sand worms, with a chewy texture, served with minced garlic and soy sauce. Cool and refreshing. (15-30 RMB per serving)
Chewy noodles in a rich, spicy satay broth with various toppings, a signature Xiamen snack. (20-40 RMB per bowl)
Fresh oysters mixed with sweet potato starch, pan-fried until crispy outside and tender inside, best enjoyed with sweet chili sauce. (20-35 RMB per serving)
Stores & Addresses
Located in: Xiamen（厦门）
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Cultural Note
Hao Qing Xiang places great emphasis on the transmission of traditional skills. For instance, making Tuy Sun Dong involves multiple steps like boiling and cooling, where heat control and timing rely on experience. The broth for Sha Cha Mian is simmered with a unique blend of spices and seafood, a recipe passed down orally from master to apprentice, embodying the essence of Minnan food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hao Qing Xiang founded?
Hao Qing Xiang was founded in null, originating in Xiamen, Xiamen, primarily in the Dining field.
What is the signature product of Hao Qing Xiang?
Its signature product is Tuy Sun Dong (Sand Worm Jelly). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: