Haozidong
Time-Honored BrandHaozidong · Sichuan · Founded 1900
A renowned Chengdu snack brand, Haozidong is famous for its braised duck delicacies like duck webs and wings. With a history dating back to 1900, it has won the hearts of food lovers with its unique flavor and time-honored craftsmanship.
Brand Story
Haozidong Laozhang Duck originated in Chengdu, Sichuan, with roots tracing back to the late Qing Dynasty (around 1900). Founder Zhang set up a small stall near the old city gate. The stall was so tiny that locals jokingly called it 'Haozidong' (mouse hole). Yet his exceptional braising skills and delicious duck soon earned him fame. The Zhang family carried on the legacy, refining the recipe over generations. Using premium duck and a blend of spices, the long braising process yields glossy, tender meat with a rich aroma. After a century of inheritance, Haozidong has become a part of Chengdu's culinary culture, and its techniques are listed as intangible cultural heritage, showcasing the unique charm of Sichuan-style braised cuisine.
Signature Products
Made from premium duck, braised to perfection with crispy skin and tender meat, aromatic and flavorful. (Approx. 30-50 RMB per whole duck)
Chewy texture with rich braised flavor, a perfect accompaniment to drinks. (Approx. 20-30 RMB per serving)
Firm meat, full of braised taste, leaving a lingering aftertaste. (Approx. 15-25 RMB per serving)
Stores & Addresses
Located in: Sichuan（四川）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Haozidong's braised duck technique has been passed down for over a century, adhering to traditional handmade methods and natural spices, with meticulous attention to heat and timing. The unique marinade recipe, handed down through generations, embodies the essence of Sichuan braised flavors. The brand is not only a culinary icon but also a carrier of Chengdu's folk culture, holding the memories of several generations.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Haozidong founded?
Haozidong was founded in 1900, originating in Sichuan, Sichuan, primarily in the Dining field.
What is the signature product of Haozidong?
Its signature product is Braised Duck. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: