Hechenghao
Time-Honored BrandHechenghao · Shenzhen · Founded
A century-old pastry brand from Shenzhen, Hechenghao preserves the essence of Lingnan culinary culture through traditional handcrafted techniques, offering beloved treats like Chicken Cake and Wife Cake.
Brand Story
Hechenghao, a time-honored pastry brand originating from Shenzhen (formerly known as Xin'an County), traces its roots back to the late Qing Dynasty and early Republic of China. According to local chronicles and oral histories, the founder [to be verified] opened a pastry shop in Shenzhen Market (now Dongmen area) during the Guangxu reign (c. 1875-1908), gaining fame for traditional Cantonese pastries. At that time, Shenzhen was a commercial town under Bao'an County, and Hechenghao became a staple for festive and ceremonial occasions due to its quality ingredients and unique craftsmanship. Signature products like Chicken Cake and Wife Cake embody the essence of Lingnan cuisine and carry the collective memory of Shenzhen locals. After periods of decline during turbulent times, the craft was preserved through family inheritance. In recent years, with the promotion of intangible cultural heritage protection, Hechenghao's traditional techniques have been revived, making it an important testament to Shenzhen's modern commercial history and food culture. Its story is not just about food, but a microcosm of Shenzhen's urban memory.
Signature Products
Savory-sweet and crispy, filled with candied pork fat and olive kernels, a classic Cantonese tea snack. (30-60 RMB/jin)
Thin crust with a thick, soft filling of winter melon paste, symbolizing marital bliss. (25-50 RMB/box)
Made following ancient recipes, with plump nuts and a rich but not greasy texture, perfect for Mid-Autumn Festival. (100-200 RMB/box)
Stores & Addresses
Located in: Shenzhen（深圳）
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Cultural Note
Hechenghao's pastry-making techniques adhere to Lingnan traditions, emphasizing ingredient selection and manual processes. For instance, Chicken Cake requires multiple baking steps, and mooncake crust-to-filling ratios are strictly controlled. These techniques reflect the refinement and inclusiveness of Cantonese pastries, making Hechenghao a key representative of Shenzhen's local food culture. Currently, the craft has been listed in the [to be verified] level intangible cultural heritage, and the inheritor [to be verified] continues to produce in the traditional way while training a new generation.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hechenghao founded?
Hechenghao was founded in null, originating in Shenzhen, Shenzhen, primarily in the Food & Beverage field.
What is the signature product of Hechenghao?
Its signature product is Chicken Cake (Ji Zai Bing). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: