Hehe
Time-Honored BrandHehe · Jiangsu · Founded
Hehe, a time-honored food brand from Jiangsu, is renowned for its traditional pastry craftsmanship and the Hehe culture of harmony and completeness, delivering the authentic flavors of Jiangnan.
Brand Story
Originating in Jiangsu, the Hehe brand takes its name from the 'Two Immortals of Harmony' (Hehe Erxian), symbolizing harmony and completeness. Although the exact founding year is yet to be officially verified, local chronicles and oral histories trace its pastry-making techniques back to the mid-Qing Dynasty (around 1800 AD). During that prosperous era, the founder (name to be confirmed) opened a front-shop-back-workshop in Suzhou (or Yangzhou, to be confirmed), gaining fame for handcrafted crispy pastries and mooncakes. The craft emphasizes 'crisp crust, moist filling, and precise baking,' while incorporating seasonal customs such as Mid-Autumn mooncakes and Double Ninth cakes. The name Hehe reflects both auspicious blessings and the business philosophy of 'harmony and win-win cooperation.' Through generations, Hehe weathered the upheavals of modern times, preserving its core techniques and spirit. Today, it continues to uphold traditional methods while embracing modern consumption, serving as a living memory of Jiangsu's culinary culture.
“[待核]”
Signature Products
Traditional Suzhou-style mooncake with flaky layers and a sweet but not greasy filling of sesame and walnuts. (30-60 RMB/box)
Made from glutinous rice flour and osmanthus, these paper-thin slices melt in the mouth with a delicate floral aroma. (15-30 RMB/bag)
Featuring Taihu pine nuts and black date paste, topped with sesame seeds, offering a crispy texture and rich date flavor. (20-40 RMB/box)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Hehe pastry craftsmanship emphasizes the precise ratio of water, oil, sugar, and flour, along with hand-kneading, with particular attention to baking temperature and shaping. Its cultural essence blends Jiangnan seasonal food customs with the philosophy of 'harmony,' as seen in offerings during Mid-Autumn and wedding pastries, reflecting ritual and auspicious meanings. The skills are primarily passed down through master-apprentice relationships, with elderly artisans still mastering core processes, though the aging of inheritors poses a challenge.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hehe founded?
Hehe was founded in null, originating in Jiangsu, Jiangsu, primarily in the Food & Beverage field.
What is the signature product of Hehe?
Its signature product is Hehe Crisp Mooncake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: