Heji
Time-Honored BrandHeji · Henan · Founded
Heji is a time-honored restaurant brand from Henan, rooted in traditional Yu cuisine. It carries forward the culinary culture of the Central Plains, offering authentic flavors that have delighted locals for generations.
Brand Story
Heji originated in Henan, with its exact founding year unverified, but local historical records trace its predecessor to a folk eatery in the mid-to-late Qing Dynasty (around 1800 AD). At that time, Henan, located in the Central Plains, was rich in produce and had a deep culinary culture. The founder (name to be confirmed) started by selling local snacks and gradually developed the establishment into a proper restaurant serving authentic Yu cuisine. Heji adheres to the cooking philosophy of 'fine ingredient selection and precise heat control,' blending the characteristics of Yu cuisine—'balanced flavors and moderate tastes'—which won the hearts of local people. Through generations of inheritance, Heji gained considerable fame during the Republic of China period (1912-1949), becoming one of Henan's representative dining establishments. Its cultural significance lies in preserving traditional Yu cooking techniques and passing down the historical memories and folk customs of the Central Plains through food, making it an important carrier of Henan's culinary culture.
Signature Products
Rich broth, chewy noodles, and abundant toppings—a representative of Henan traditional noodle dishes. (15-30 RMB)
Made with Yellow River carp, glossy red in color, tender and fresh, with a sweet and sour taste. (68-128 RMB)
Golden in color, moderately salted, tender and flaky meat that easily separates from the bone. (35-60 RMB)
Stores & Addresses
Located in: Henan（河南）
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Cultural Note
Heji's culinary skills emphasize 'enhancing freshness with broth and determining flavor with heat.' Its broth-making and braising techniques, inherited from Yu cuisine tradition, embody the Central Plains philosophy of 'harmony and balance.' Heji insists on using local ingredients, such as Yellow River carp and wheat from northern Henan, to ensure authentic flavors. Its dishes not only satisfy appetites but also carry the nostalgia and hospitality of Henan people.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Heji founded?
Heji was founded in null, originating in Henan, Henan, primarily in the Dining field.
What is the signature product of Heji?
Its signature product is Heji Braised Noodles. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: