Hengyuanxiang
Time-Honored BrandHengyuanxiang · Shanghai · Founded
Hengyuanxiang, a time-honored brand from Shanghai, started with woolen yarn and has been warming countless homes with its heritage of Shanghai-style culture.
Brand Story
Founded in early 20th-century Shanghai, Hengyuanxiang's name derives from the phrase 'Heng Luo Bai Huo, Yuan Fa Qian Xiang' (meaning 'gathering all goods, bringing auspiciousness'). It began as a small shop selling woolen yarn. Founder Shen Laizhou, known for his integrity, sourced quality materials and crafted fine products, gradually earning a reputation in Shanghai. By the 1930s, it had become a leading name in the wool industry. After the founding of New China, the brand underwent public-private partnership and reform, reviving in the 1990s. Its iconic slogan 'Hengyuanxiang, yang yang yang' has become a national memory, embodying Shanghai's spirit of inclusiveness and excellence.
“Hengyuanxiang, yang yang yang”
Signature Products
Selected wool, soft to the touch, rich in colors, a classic choice for hand-knitted sweaters. (50-200 RMB/jin)
Made of high-quality wool with exquisite craftsmanship, warm and comfortable, classic styles for daily wear. (200-1000 RMB/piece)
Made of natural materials like pure cotton and silk, elegantly designed to create a cozy sleeping environment. (300-2000 RMB/set)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Hengyuanxiang's knitting techniques blend the refinement and practicality of Shanghai-style culture. Its designs often incorporate traditional Chinese patterns, such as auspicious motifs, reflecting a fusion of Chinese and Western aesthetics. The brand has promoted knitting culture through competitions, exemplifying the combination of Shanghai commercial culture and folk craftsmanship.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hengyuanxiang founded?
Hengyuanxiang was founded in null, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Hengyuanxiang?
Its signature product is Hengyuanxiang Woolen Yarn. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: