Hongchuan Pai
Time-Honored BrandHongchuan Pai · Gansu · Founded
Hongchuan Pai is a renowned liquor brand from Gansu Province, China, with a brewing heritage dating back to the Tang Dynasty. It upholds traditional solid-state fermentation techniques, embodying the rich culture of Longnan region. Known for its pure grain quality and mellow taste, Hongchuan has become a beloved local icon.
Brand Story
Originating from Hongchuan Town in Cheng County, Gansu, the brand's history traces back to the Tang Dynasty (618-907 AD), when the area was famed for its sweet water and abundant grain. During the Ming and Qing dynasties (1368-1911), local breweries flourished, producing the renowned 'Hongchuan Shaojiu' (burnt wine). In modern times, the Hongchuan Distillery integrated traditional craftsmanship with contemporary technology. The name 'Hongchuan' (Red River) symbolizes prosperity and continuous flow. Crafted from premium sorghum and wheat, the liquor undergoes solid-state fermentation and aging in aged cellars, resulting in a full-bodied flavor with a lingering finish. It represents a millennium of brewing wisdom and stands as a quintessential example of Gansu's liquor culture.
“Hongchuan Fine Liquor, Aroma Drifting a Thousand Miles”
Signature Products
A strong-aroma baijiu with a soft, sweet entry and rich cellar fragrance. A classic product. (50-150 RMB)
Brewed with traditional techniques, offering a smooth and balanced taste, ideal for daily consumption. (30-80 RMB)
Aged for years in cellars, this full-bodied liquor has a long, lingering finish, suitable for banquets and collection. (100-300 RMB)
Stores & Addresses
Located in: Gansu（甘肃）
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Cultural Note
The brewing technique of Hongchuan liquor follows ancient methods, including solid-state fermentation, continuous grain addition, and mixed steaming and distillation, with great emphasis on cellar maintenance and starter culture preparation. Adapted to the local climate and water of Longnan, it has developed a distinctive style. Hongchuan liquor culture reflects local customs and dietary traditions, forming an integral part of Gansu's intangible cultural heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hongchuan Pai founded?
Hongchuan Pai was founded in null, originating in Gansu, Gansu, primarily in the Liquor & Spirits field.
What is the signature product of Hongchuan Pai?
Its signature product is Hongchuan Tequ. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: