Hongxiang
Time-Honored BrandHongxiang · Shanghai · Founded 1917
Hongxiang, a Shanghai textile and apparel brand founded in 1917, is renowned for its exquisite qipao craftsmanship and embodies the essence of Shanghai-style culture.
Brand Story
Hongxiang originated in early 20th-century Shanghai, a time of cultural fusion between East and West. According to historical records, founder Jin Hongxiang opened a tailor shop in 1917 on Jing'an Temple Road (now West Nanjing Road), specializing in custom qipao for elite women. He blended traditional Suzhou embroidery techniques with Western tailoring, pioneering a new Shanghai-style qipao trend. By the 1920s, Hongxiang qipao had become a fashion icon among socialites. In the 1930s, Madame Soong Ching-ling and Madame Soong Mei-ling were among its patrons, elevating the brand's prestige. Hongxiang is not just apparel; it bears witness to the liberation and aesthetic evolution of modern Chinese women. Its craftsmanship, passed down through generations, is hailed as a paragon of 'Oriental Splendor'.
“[待核]”
Signature Products
Fusing Chinese and Western tailoring, accentuating feminine curves, with hand-embroidered details, exuding elegance.
Meticulously crafted with crisp silhouettes, embodying the refined Shanghai gentleman's style.
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Hongxiang's techniques feature 'xiang, qian, gun, dang, pan, xiu' (inlay, inset, piping, draping, knotting, embroidery), inheriting the essence of Suzhou embroidery and integrating Western three-dimensional tailoring to form a unique Shanghai style. Each piece undergoes dozens of handcrafted steps, reflecting meticulous artistry.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hongxiang founded?
Hongxiang was founded in 1917, originating in Shanghai, Shanghai, primarily in the Textile & Apparel field.
What is the signature product of Hongxiang?
Its signature product is Shanghai-style Qipao. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: