Huafeng
Time-Honored BrandHuafeng · Shanghai · Founded
Huafeng, a time-honored Shanghai brand, is renowned for its traditional pastry craftsmanship, embodying the culinary memory of Shanghai's Haipai culture.
Brand Story
Huafeng originated in Shanghai, with its history tracing back to the late Qing Dynasty and early Republic of China (around the 1900s). At that time, after Shanghai opened as a trading port, commerce flourished, and the trade in northern and southern goods, along with the pastry industry, began to rise. The founder of Huafeng (name to be verified) established the brand in Shanghai, initially dealing in northern and southern goods before specializing in pastry making. With a strict selection of ingredients and meticulous craftsmanship, Huafeng gradually established a foothold in Shanghai. Its pastries, known for being soft, fine, and balanced in sweetness and saltiness, were beloved by local residents. During the Republic of China era, Huafeng supplied dim sum to numerous teahouses, becoming a representative of Shanghai's tea snack culture. Through wars and changing times, Huafeng has upheld traditional techniques while incorporating modern management concepts, continuing to thrive to this day. Its brand story reflects the pragmatic and innovative spirit of Shanghai's industrial and commercial practitioners and bears witness to the century-long evolution of Shanghai's culinary culture.
Signature Products
Made from premium glutinous rice and sugar, steamed through multiple processes, these thin-as-paper slices melt in the mouth, sweet but not cloying. (20-40 RMB/box)
Crafted with sesame oil and flour, these pastries feature distinct flaky layers and rich filling, a classic traditional tea snack of old Shanghai. (30-50 RMB/box)
Infused with the savory aroma of seaweed, these crispy biscuits offer a delightful interplay of salty and sweet, embodying Shanghai's Haipai flavor. (25-45 RMB/box)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Huafeng's pastry-making techniques inherit the traditional Jiangnan (southern Yangtze River) pastry craftsmanship, emphasizing ingredient selection and heat control, particularly excelling in steamed and flaky pastries. Its products embody the inclusive and meticulous characteristics of Shanghai's culinary culture, serving as a living heritage of Haipai tea snack culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Huafeng founded?
Huafeng was founded in null, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Huafeng?
Its signature product is Huafeng Cloud Slices (Yunpian Gao). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: