Huanghelou
Time-Honored BrandHuanghelou · Hubei · Founded 223
Huanghelou, a renowned Chinese liquor from Hubei, carries a thousand-year legacy of poetry and wine culture. Crafted with traditional solid-state fermentation, it embodies the essence of Jingchu flavor and the spirit of ancient literati.
Brand Story
The history of Huanghelou liquor dates back to 223 AD, when Sun Quan built Xiakou City on Snake Hill, where the Yellow Crane Tower (Huanghelou) was later erected. The Tang poet Cui Hao's famous poem 'Yellow Crane Tower' brought it fame, and poets like Li Bai often drank and composed verses here, giving rise to the name Huanghelou liquor. During the Ming and Qing dynasties, distilleries flourished in the three towns of Wuhan. Huanghelou liquor, made from selected sorghum and wheat, underwent traditional solid-state fermentation, resulting in a mellow and lingering taste that made it a celebrated Jingchu specialty. In modern times, the Huanghelou distillery has integrated traditional methods with modern technology, exporting its products worldwide. More than a beverage, Huanghelou liquor is a vital carrier of Jingchu culture, embodying centuries of poetic and artisanal heritage.
“Huanghelou liquor, savor poetry and wine in the prime of life.”
Signature Products
A strong-aroma baijiu, sweet and crisp with a lingering finish. (100-200 RMB)
Aged for years in cellars, mellow and richly aromatic. (300-500 RMB)
A premium series commemorating the tower's history, elegantly packaged, ideal for collectors. (800-1200 RMB)
Stores & Addresses
Located in: Hubei（湖北）
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Cultural Note
The brewing technique of Huanghelou liquor, inherited from the Ming and Qing dynasties, uses traditional solid-state fermentation with premium sorghum and wheat. The liquor is clear, with a rich cellar aroma, sweet and smooth on the palate, and a lingering finish. Closely tied to the Yellow Crane Tower culture, it represents Jingchu's wine heritage and showcases the profound depth of Chinese baijiu.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Huanghelou founded?
Huanghelou was founded in 223, originating in Hubei, Hubei, primarily in the Liquor & Spirits field.
What is the signature product of Huanghelou?
Its signature product is Huanghelou Classic. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: