Huangshantou
Time-Honored BrandHuangshantou · Hubei · Founded 1952
Huangshantou is a renowned liquor from Hubei Province, celebrated for its strong-aroma baijiu. Crafted with ancient techniques, it embodies the rich cultural heritage of the Jingchu region, offering a smooth and aromatic taste that has been cherished for centuries.
Brand Story
Huangshantou liquor originates from Gong'an County, Hubei, with a history tracing back to the Three Kingdoms period in the 3rd century. Legend has it that Liu Bei, a prominent warlord, once stationed his troops here and praised the local wine highly. By the Tang and Song dynasties, the local brewing industry had flourished, and the Ming Dynasty's 'Gong'an County Gazetteer' documented the thriving wine culture. In 1952, the Huangshantou Distillery was established, blending traditional craftsmanship with modern technology, making it a representative of Hubei's baijiu. Named after Huangshantou Mountain, symbolizing quality as solid as a mountain, the liquor is full-bodied and richly aromatic, carrying the essence of the Jingchu land and serving as a living testament to Hubei's wine culture.
“黄山头，醉美荆楚[待核]”
Signature Products
A classic strong-aroma baijiu with pronounced aged aroma and a smooth, mellow taste. (100-300 RMB)
Aged for years in cellars, this liquor boasts a full body and a long, lingering finish. (300-800 RMB)
An ideal choice for daily consumption, with harmonious aroma and a silky-smooth entry. (50-150 RMB)
Stores & Addresses
Located in: Hubei（湖北）
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Cultural Note
Huangshantou liquor is produced using traditional solid-state fermentation, with sorghum and wheat as raw materials, combined with local high-quality water sources. The process involves long-term fermentation in aged pits, followed by careful distillation and graded storage. This technique integrates a thousand years of brewing wisdom from the Jingchu region, emphasizing the influence of microbial environments and climate to create a unique flavor profile.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Huangshantou founded?
Huangshantou was founded in 1952, originating in Hubei, Hubei, primarily in the Liquor & Spirits field.
What is the signature product of Huangshantou?
Its signature product is Huangshantou Old Liquor. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: