Huang Zehe
Time-Honored BrandHuang Zehe · Xiamen · Founded
A time-honored Xiamen brand renowned for traditional pastries and peanut soup, carrying the culinary memories of southern Fujian (Minnan) culture.
Brand Story
Huang Zehe, a well-known food brand in Xiamen, traces its roots back to the Republican era. Founder Mr. Huang Zehe opened a snack shop in Xiamen in the 1940s, starting with traditional Minnan foods such as peanut soup and pastries. Through strict ingredient selection and unique preparation techniques, Huang Zehe's peanut soup became famous for its sweet, rich flavor and melt-in-the-mouth texture, quickly winning local acclaim. After the founding of New China, the brand underwent public-private partnership while preserving traditional craftsmanship, gradually becoming a representative of Xiamen's specialty foods. The brand not only witnesses the evolution of Xiamen's food culture but also serves as a taste symbol of nostalgia for overseas Chinese. Huang Zehe insists on handmade production and ancient methods, promoting Minnan sweet food culture and forming an integral part of Xiamen's urban memory.
“A Century of Good Taste, Xiamen Huang Zehe”
Signature Products
Selected peanuts simmered over slow fire, milky white in color, with a smooth, sweet, and creamy texture. (5-15 RMB)
A traditional Minnan pastry, golden in color, soft and chewy, with a fragrant orange aroma. (10-20 RMB)
Flaky pastry with multiple layers and rich fillings, available in flavors like mung bean and red bean, sweet but not greasy. (8-25 RMB)
Stores & Addresses
Located in: Xiamen（厦门）
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Cultural Note
Huang Zehe upholds traditional Minnan pastry-making techniques, insisting on manual simmering and baking, and emphasizing the natural flavors of ingredients. Its peanut soup requires multiple steps including soaking, skinning, and slow simmering with precise heat control, reflecting the delicacy and patience of Minnan cuisine. The brand culture blends everyday street life with festive customs, serving as a living heritage of Xiamen's intangible cultural heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Huang Zehe founded?
Huang Zehe was founded in null, originating in Xiamen, Xiamen, primarily in the Food & Beverage field.
What is the signature product of Huang Zehe?
Its signature product is Peanut Soup. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: