Huatong
Time-Honored BrandHuatong · Shanghai · Founded
Huatong, a time-honored brand from Shanghai, is renowned for its integrity and quality service. With roots tracing back to the late Qing Dynasty, it has been a trusted name in daily goods, textiles, and traditional foods, embodying the city's pragmatic and refined commercial spirit.
Brand Story
Huatong's origins lie in Shanghai, with its predecessor dating back to the late Qing Dynasty (around the end of the 19th century), though the exact founding year awaits official verification. During that era, as Shanghai flourished after opening as a treaty port, the founder (name to be confirmed) seized the opportunity to establish a shop dealing in daily necessities. Adhering to the principles of 'genuine goods at fair prices' and 'honesty to all customers,' the business quickly earned the trust of local residents. Over decades, Huatong grew into a well-known establishment by the Republican period (1912-1949). After the founding of the People's Republic of China, Huatong adapted to the times, undergoing public-private partnership while continuing to serve the public. Since the reform and opening-up, Huatong has expanded its operations while steadfastly upholding traditional business ethics. Its journey mirrors the evolution of modern Shanghai commerce, reflecting the inclusive, pragmatic, and innovative spirit of Shanghai culture.
Signature Products
A wide range of household items, hardware, and stationery, known for reliable quality and affordable prices. (10-500 RMB)
Selected fabrics with fine craftsmanship and classic designs, popular among middle-aged and elderly customers. (50-1000 RMB)
Traditional pastries and assorted snacks from north and south China, featuring authentic flavors and nostalgic packaging, evoking memories of old Shanghai. (20-300 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Huatong embodies the Shanghai-style commercial culture, emphasizing integrity and customer service. Its business philosophy reflects the pragmatic and discerning consumption habits of Shanghai residents. Over time, Huatong has developed unique store rules and hospitality practices, such as 'genuine goods, fair prices, and honesty to all,' which are integral to Shanghai's commercial heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Huatong founded?
Huatong was founded in null, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Huatong?
Its signature product is Huatong Daily Goods. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: