Huguo Rock
Time-Honored BrandHuguo Rock · Sichuan · Founded
Huguo Rock, a specialty of Naxi, Luzhou, Sichuan, is named after the National Protection War and carries red memories and local liquor culture.
Brand Story
Huguo Rock is located in Naxi District, Luzhou City, Sichuan Province. Its name originates from 1916 (the fifth year of the Republic of China) during the National Protection War, when General Cai E led the National Protection Army to resist the Beiyang Army here and inscribed the characters 'Huguo Rock' on the cliff. In memory of the movement, locals named the place Huguo Rock and gradually developed local specialties such as liquor under this name. Huguo Rock liquor relies on the region's long-standing brewing tradition, using high-quality sorghum and traditional solid-state fermentation. The liquor is mellow with a long finish, making it a historically significant specialty brand in southern Sichuan. Its cultural significance lies in combining the spirit of national protection with local products, inheriting revolutionary history and promoting traditional brewing techniques.
“Spirit of National Protection, Aroma of Rock and Wine”
Signature Products
Made from local sorghum with traditional techniques, this liquor has a mellow taste and typical Sichuan style. (100-500 RMB)
Aged for years, with rich cellar aroma and sweet, smooth entrance, suitable for banquets and collection. (200-800 RMB)
Stores & Addresses
Located in: Sichuan（四川）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
The brewing technique of Huguo Rock follows ancient methods, using mud pit fermentation, continuous糟 (grains) feeding, mixed steaming and burning, quality-based distillation, and long-term storage. Its craftsmanship is in line with Luzhou Laojiao, emphasizing pit maintenance and microbial environment, reflecting the strong aroma style of Sichuan liquor. Meanwhile, the brand integrates the history of the National Protection War into its cultural narrative, giving the product a red cultural connotation.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Huguo Rock founded?
Huguo Rock was founded in null, originating in Sichuan, Sichuan, primarily in the Other field.
What is the signature product of Huguo Rock?
Its signature product is Huguo Rock Liquor. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: