Hui Luo
Time-Honored BrandHui Luo · Shanghai · Founded 1904
Hui Luo, a time-honored brand in Shanghai, was once a fashion landmark known for its fine woolens, silks, and imported goods. Established in 1904, it blended Eastern and Western commerce, offering quality products and an elegant shopping experience.
Brand Story
Hui Luo Company was founded in Shanghai in 1904 (the 30th year of Guangxu's reign) by British merchants, making it one of the city's earliest department stores. Located on Nanjing Road, it specialized in imported woolen fabrics, silks, and sundry goods, renowned for its wide selection and superior quality. The European-style building and refined interiors made it a favored destination for Shanghai's elite. Hui Luo witnessed the commercial prosperity and cultural fusion of Shanghai after its opening as a treaty port, significantly influencing the development of modern Chinese department stores. Through various changes, the brand has endured, becoming a symbol of Shanghai's commercial culture.
Signature Products
Selected imported wool, tightly woven with a smooth feel, ideal for suits and overcoats. (Mid-to-high end)
Made from pure silk, available in a variety of patterns with a soft luster, perfect for qipao and formal Chinese attire. (Mid-to-high end)
A wide range of imported goods including watches, cosmetics, and food, catering to a fashionable lifestyle. (Mid-range)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
As a pioneer of modern department stores in Shanghai, Hui Luo exemplified a blend of Chinese and Western commercial practices. It introduced Western retail models while incorporating traditional Chinese goods like silks, serving as a gateway for Shanghai residents to modern consumer culture. Its architecture and business philosophy set a benchmark for the Chinese department store industry, making it a key case study in modern commercial and urban history.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Hui Luo founded?
Hui Luo was founded in 1904, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Hui Luo?
Its signature product is Woolen Fabrics. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: