Huizelong
Time-Honored BrandHuizelong · Fujian · Founded
Huizelong is a time-honored liquor brand from Fujian, China, renowned for its traditional Hongqu (red yeast rice) rice wine. With a history dating back to the Ming and Qing dynasties, it embodies the essence of Min-style Huangjiu brewing, blending ancient craftsmanship with modern techniques. Its wines are celebrated for their rich flavor and cultural significance in local festivals and rituals.
Brand Story
Huizelong's origins trace back to the Ming and Qing dynasties, when brewing workshops in Fujian began crafting Huangjiu using local glutinous rice and Hongqu (red yeast rice). During the Qianlong reign (1736-1795), the brand took shape, with 'Huize' symbolizing blessings to the community and 'Long' (dragon) representing auspiciousness. Over the centuries, the enterprise survived the transition through public-private partnerships and reforms, preserving traditional brewing methods while incorporating modern technology. As a representative of Fujian's Hongqu rice wine, Huizelong is deeply intertwined with local customs, festivals, and sacrificial rites, carrying forward the region's rich wine culture.
“Blessing thousands of homes, the dragon soars with the aroma of wine.”
Signature Products
Fermented with red yeast rice, this wine features an amber hue, a mellow taste, and a distinctive aromatic note. (50-200 CNY)
Aged in cellars for an extended period, this wine offers a rich and full-bodied flavor, best enjoyed warm, with a long and lingering finish. (80-300 CNY)
A curated selection of premium wines, elegantly packaged, ideal for banquets and gifting. (150-500 CNY)
Stores & Addresses
Located in: Fujian（福建）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Huizelong employs the traditional Hongqu solid-state fermentation technique, which relies on Fujian's unique climate and microbial environment. The brewing process involves soaking rice, steaming, cooling, mixing with Hongqu, fermenting, pressing, and sterilizing the wine, with the making of Hongqu being particularly crucial. The craft is passed down through master-apprentice relationships, emphasizing hands-on experience, and showcases the distinctive style of Min-style Huangjiu.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Huizelong founded?
Huizelong was founded in null, originating in Fujian, Fujian, primarily in the Liquor & Spirits field.
What is the signature product of Huizelong?
Its signature product is Huizelong Hongqu Rice Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: