JFY
Time-Honored BrandJFY · Shaanxi · Founded 1912
A time-honored Shaanxi dining brand, JFY preserves ancient culinary techniques and promotes the rich food culture of the Guanzhong region. Founded in 1912, it is renowned for hand-pulled biangbiang noodles, savory lamb paomo, and crispy whole chicken, embodying the essence of Qin cuisine.
Brand Story
JFY, a dining brand from Shaanxi, traces its culinary roots to the Ming and Qing dynasties, though its name is not recorded in official histories. Located in the fertile Guanzhong Plain, Shaanxi has long been a culinary heartland of China. The founder, surnamed Jia, was a celebrated chef in Xi'an during the Guangxu era (1875-1908), known for his mastery of local ingredients, especially noodles and soups. In 1912, his descendants opened a small eatery near the Bell Tower, naming it JFY, meaning 'Jia Family Flavors.' Through wars and changing times, JFY has upheld traditional techniques while integrating the essence of Shaanxi cuisine, becoming a beloved culinary icon. Culturally, JFY is not just a restaurant but a living inheritor of Shaanxi's food heritage, reflecting the agricultural civilization of the Guanzhong Plain and the diverse influences of the Silk Road.
“[待核]”
Signature Products
Hand-pulled wide noodles topped with sizzling chili oil, chewy and smooth. (15-30 RMB)
Tender lamb with bread pieces soaked in rich broth, served with sweet garlic and chili paste. (25-45 RMB)
Whole chicken deep-fried to golden crispness, tender inside, served with pepper-salt dip. A classic Shaanxi dish. (38-68 RMB)
Stores & Addresses
Located in: Shaanxi（陕西）
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Cultural Note
JFY adheres to traditional handcrafted techniques, such as the making of biangbiang noodles, which involves kneading, resting, pulling, and stretching. Lamb paomo emphasizes diners tearing the bread themselves, adding a participatory element. Seasonings feature local spices like Qin chili and Sichuan pepper, following the principle of 'harmonizing five flavors.' Skills are passed down through apprenticeship, preserving ancient methods while incorporating modern hygiene standards to ensure quality.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was JFY founded?
JFY was founded in 1912, originating in Shaanxi, Shaanxi, primarily in the Dining field.
What is the signature product of JFY?
Its signature product is Biangbiang Noodles. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: