Jiebai
Time-Honored BrandJiebai · Zhejiang · Founded 1918
A time-honored Zhejiang brand renowned for integrity and quality goods, Jiebai has been a pillar of Hangzhou's commercial culture since 1918, blending tradition with modern retail.
Brand Story
Jiebai, officially Hangzhou Jiebai Group Co., Ltd., traces its roots to the 'Jiebai Store' founded in 1918 on Hubin Road by local merchants. The name 'Jiebai' means 'liberation of commerce,' symbolizing a break from old conventions to serve the public. Initially specializing in silk, woolen fabrics, and daily necessities, the store quickly became a commercial landmark in Hangzhou and Zhejiang. In the 1930s, it adopted modern management and expanded, embodying the spirit of Zhejiang merchants. After 1949, it operated as a public-private partnership, and in 1992 it was restructured into a joint-stock company, listing in 1996. Jiebai's evolution mirrors China's modern commercial history and carries the memory of Hangzhou, with its principles of integrity, pragmatism, and innovation still influencing the province's business community.
“Jiebai, solving your worries, bringing all the best.”
Signature Products
Selected high-quality silk, exquisite craftsmanship, and elegant patterns, reflecting the culture of Jiangnan silk. (100-1000 RMB)
From the West Lake region, with emerald color, rich aroma, sweet taste, and beautiful shape, a representative Hangzhou specialty. (200-2000 RMB)
Traditional forging techniques, sharp and durable, combining practicality and collectible value. (50-300 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Jiebai integrates traditional commercial values with modern management, upholding the Zhejiang merchant spirit of 'integrity first, balancing righteousness and profit.' It emphasizes product quality and customer service, and actively supports local cultural activities, including the preservation of Hangzhou's traditional crafts such as Zhang Xiaoquan scissors and Wang Xingji fans, through dedicated counters and promotional events.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jiebai founded?
Jiebai was founded in 1918, originating in Zhejiang, Zhejiang, primarily in the Other field.
What is the signature product of Jiebai?
Its signature product is Hangzhou Silk. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: