Jijiang
Time-Honored BrandJijiang · Chongqing · Founded
Jijiang Baijiu, a specialty of Jiangjin, Chongqing, is crafted from sorghum through traditional solid-state fermentation. Known for its clear, transparent appearance and mellow, refreshing aroma, it embodies the rich liquor culture of the Bayu region.
Brand Story
Jijiang Baijiu originates from Jiangjin, Chongqing, named after the Jijiang River along the Yangtze. Its brewing history dates back to the Qing Dynasty, as recorded in the Jiangjin County Annals: during the Guangxu reign (1875-1908), local workshops already produced baijiu from high-quality sorghum using traditional solid-state fermentation, yielding a distinctive flavor. In the Republican era, Jiangjin's liquor industry flourished, and Jijiang Baijiu became a renowned local specialty. After the founding of the People's Republic of China, Jijiang Baijiu preserved its heritage while refining techniques, steadily improving quality. More than a staple on Jiangjin dining tables, it is a vital part of local food culture, carrying the memories and emotions of generations. Its brewing craft embodies the wisdom of Jiangjin's people and reflects the profound liquor heritage of the Bayu region.
“[待核]”
Signature Products
Crafted from sorghum with traditional techniques, this clear, mellow liquor offers a smooth taste and a lingering finish. (50-100 RMB)
Selected premium sorghum aged in cellars, yielding a rich aroma and sweet, smooth entry, ideal for banquets. (100-200 RMB)
Blended from multi-year base liquors, full-bodied with pronounced aged aroma, making it a collectible. (200-500 RMB)
Stores & Addresses
Located in: Chongqing（重庆）
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Cultural Note
The brewing technique of Jijiang Baijiu, passed down for over a century, involves traditional solid-state fermentation, steamer distillation, and pottery jar aging, emphasizing 'qu (starter) as the bone, grain as the flesh.' This reflects the unique brewing wisdom of the Bayu region. Its clear, transparent style and mellow, refreshing taste make it a representative of Chongqing's baijiu culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jijiang founded?
Jijiang was founded in null, originating in Chongqing, Chongqing, primarily in the Liquor & Spirits field.
What is the signature product of Jijiang?
Its signature product is Jijiang Baijiu Classic. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: